WhatsApp to enable Jio prepaid recharge - Business2Business

Telecom major Reliance Jio and Meta (formerly Facebook) on Wednesday said that Jio users will soon be able to recharge their subscription using WhatsApp.

Speaking at the Meta Fuel for India 2021 event, Jio Platforms Ltd Director Akash Ambani said that the Jio and Meta teams are working closely together to open up more avenues of collaboration.

"One such avenue is Jio on WhatsApp, which simplifies the entire 'prepaid recharge' which will be rolled out very soon. This will provide consumers with a convenience they have never seen before." The feature is scheduled to launch in 2022. Isha Ambani, Platforms Director at Jio, noted that the feature will make recharging easier, especially for older citizens who at times may find it difficult to head outside.

"It's really exciting how the end-to-end experience for recharging via WhatsApp along with the ability to make payments can make the lives of millions of Jio subscribers more comfortable," she said.

Reliance Jio had 429.5 million users at the end of the September 2021 quarter. In April 2020, Meta (Facebook at the time) announced an investment of USD 5.7 billion (Rs 43,574 crore) in Jio Platforms.

The companies also talked about how to create a better shopping and commerce experience in India by working with JioMart by leveraging WhatsApp's communications and payments platform.

On Wednesday, Akash Ambani said that there are currently more than half a million JioMart retailers and that the number is growing.

“We continue to be so excited about our partnership with Meta and, in collaboration with the WhatsApp team, we intend to create original features that will not only help users shop seamlessly on WhatsApp, but also help retailers increase sales. inventory, improve margins and potentially get closer to a larger customer base than ever before. "

Meta Chief Business Officer Marne Levine, said India is  rapidly becoming a global hub of innovation, leading the way and setting an example for many other countries to follow, especially in a post-pandemic world.

"Our goal as a company has always been to enable new opportunities for businesses of all sizes, especially for more than 63 million small businesses across India. They are the backbone of the economy and form the heart and soul of rural and urban communities, alike," she said.

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