The Buy Now Pay Later (BNPL) trend is experiencing significant growth in 2025, providing shoppers with increased flexibility, convenience, and smarter payment options. Whether in-store shopping or buying online, BNPL apps allow shoppers to split their purchases into short-term installment payments typically at 0% interest or low interest with no need for a credit card.
BNPL products have made their way from India to global markets, catering to Gen Z, millennials, and cost-conscious shoppers looking for instant credit, frictionless checkout, and repayment plans. Let’s take a look at the best BNPL apps for 2025 and what makes each of them tick.
Buy Now Pay Later (BNPL) is a payment option that gives consumers the ability to buy products now and pay for them over time in either short or long-term installments. BNPL systems tend to emphasize ease-of-use, transparency, and flexibility as compared to normal credit cards and can work for both e-commerce and in-person purchases.
Key benefits of BNPL include:
Interest-free periods for short-term payments (usually 2–6 weeks).
Instant onboarding with minimal documentation.
Widespread merchant partnerships, including electronics, fashion, groceries, and travel.
Budget-friendly options for millennials and Gen Z.
India’s BNPL ecosystem has expanded significantly in 2025, with several platforms offering instant credit, EMI options, and flexible repayment terms.
Credit limit: Up to ₹1,00,000
Features: Instant loans, interest-free periods, no-cost EMI
Pros: Quick checkout, instant approval
Cons: Late payment fees may apply
LazyPay is one of India’s most trusted BNPL apps, offering high credit limits and fast onboarding, making it ideal for both online and offline purchases.
Features: One-tap bill payments, zero hidden fees, wide merchant network
Pros: Extremely user-friendly, fast transactions
Cons: Late fees apply if repayments are delayed
Simpl focuses on frictionless payments with a seamless experience for recurring bills, groceries, and e-commerce purchases.
Features: Shop at 10,000+ online and 75,000+ offline stores, EMI without a credit card
Pros: Simple KYC, transparent terms
Cons: Only available in India
ZestMoney is perfect for users who want easy installment options without a credit card, making big-ticket purchases affordable.
Features: Integrated with Amazon for easy EMIs
Pros: Convenient for Amazon users
Cons: Usable only on Amazon
Amazon Pay Later allows shoppers to buy now and pay later seamlessly within the Amazon ecosystem, offering flexible repayment schedules.
Features: Extended payment periods for Flipkart purchases
Pros: Easy EMI options
Cons: Limited to Flipkart platform
Flipkart Pay Later provides interest-free or low-interest EMIs, giving flexibility for electronics, fashion, and home essentials.
Features: Accepted across multiple merchants, easy repayment
Pros: Wide merchant acceptance, quick onboarding
Cons: Credit limits may vary
Paytm Postpaid allows instant credit for everyday purchases, including online and offline merchants.
Features: Instant credit, trendy among Gen Z, simple repayment
Pros: Smooth onboarding, digital-first experience
Cons: Best suited for smaller purchases
Slice combines fashionable fintech appeal with practical credit tools, making it popular among young shoppers.
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Internationally, BNPL apps cater to consumers looking for flexible installment plans for bigger purchases, lifestyle shopping, and credit-building features.
Features: Flexible repayment terms up to 60 months, no late fees
Pros: Suitable for large purchases, merchant partnerships with Amazon and Walmart
Cons: Interest may apply based on credit
Affirm is ideal for consumers making high-value purchases, offering transparency and no hidden fees.
Features: Global reach, 0–29.99% interest, installment plans up to 24 months
Pros: Flexible repayment schedules
Cons: Late fees may apply
Klarna focuses on fashion and lifestyle shopping, combining easy pay-in-installment options with a global merchant network.
Features: Interest-free installments, pay in four
Pros: No fees if paid on time, targeted for fashion and lifestyle
Cons: Limited availability in some regions
Afterpay simplifies short-term payments, particularly for younger shoppers seeking predictable budgeting.
Features: Credit building tools, budgeting options, pay in four over six weeks
Pros: Helps improve credit, flexible
Cons: Premium features behind a paywall
Sezzle is popular among credit-conscious shoppers who want to manage spending and build credit simultaneously.
Features: Pay in four, short-term payoff plans, instant credit
Pros: Quick access to funds
Cons: Mostly for small to medium purchases
Zip enables users to split payments without interest, making everyday shopping more manageable.
Features: Integrated with PayPal, widely accepted globally
Pros: Trusted brand, buyer protection
Cons: Limited to pay-in-four options
PayPal Pay Later is excellent for trusted, secure online purchases, especially for international shoppers.
While BNPL apps are convenient, there are a few things to keep in mind:
Paying on time is important to avoid late fees and a reduction in credit scores.
Some platforms may have limits on high-value transactions as well.
Transparency is important - be sure to check interest rates, hidden fees, and merchant compatibility.
Discipline is important - the BNPL model is most suitable for consumers that are responsible with short-term payments and manage their repayments well.
By 2025, BNPL apps remain a crucial tool of flexible shopping, both in India and in most functions internationally. Whether you are shopping for electronics, fashion, or groceries, these platforms provide timely access to credit, flexible repayment schemes, and interest-free advantages for committed users. Indian consumers can benefit from the BNPL selections of LazyPay, Simpl, ZestMoney, Amazon Pay Later, or Flipkart Pay Later. In the rest of the world, Affirm, Klarna, Afterpay, Sezzle, and PayPal Pay Later have emerged as leaders in terms of use through practical features and interoperable merchant acceptance. The important thing is to select a suitable BNPL app according to your spending behavior, payback ability, and favorite merchants so shopping is best suited for being smarter and simpler and saving you money in 2025.Final Thoughts
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