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Arattai vs WhatsApp: Which Messaging App Should You Choose in 2025?

1. Overview: What Are Arattai and WhatsApp?Arattai: India’s Privacy-First Messaging AppLaunched by Zoho in early 2021, Arattai (meaning “chat” in Tamil) i

  • by Shan 2025-10-10 11:55:06

In a digital messaging dominated world, messaging apps have become our primary way of staying connected, whether it be for chats, work groups, or business communications. WhatsApp has traditionally been the main app of choice for many, mainly because of its ability to reach users all over the world as well as its placement in Meta's ecosystem.

However, there is an alternative option that is slowly gaining traction in India, and that's Arattai, developed by Zoho Corporation. Arattai targets privacy, no ads, and local data storage, whereas WhatsApp does not necessarily provide users with the same freedom and experience that Arattai users are able to get.

So, how do these two messaging platforms actually compare? Let’s dive deep into their differences, setup processes, and what real users are saying.


1. Overview: What Are Arattai and WhatsApp?

Arattai: India’s Privacy-First Messaging App

Launched by Zoho in early 2021, Arattai (meaning “chat” in Tamil) is designed as a simple, secure, and ad-free messaging app built for Indian users. Its focus is on:

  • Local data storage within India

  • Privacy and transparency (no data sharing with advertisers)

  • Regional language support

  • Optimized performance even on low-end smartphones or slow 3G/4G connections

It’s part of Zoho’s broader ecosystem of business and productivity tools but can be used independently for personal messaging.

WhatsApp: The Global Messaging Standard

Owned by Meta (formerly Facebook), WhatsApp is the world’s most popular messaging app with over 2.7 billion users globally. It’s known for:

  • Seamless global connectivity

  • End-to-end encryption (E2EE) for privacy

  • WhatsApp Business tools for marketing, catalogs, and customer communication

  • Integration with Meta products like Facebook, Instagram, and Messenger

While it’s reliable and feature-rich, WhatsApp does share limited metadata with Meta, mainly for advertising and business analytics.

2. Feature Comparison: Arattai vs WhatsApp

Feature

Arattai

WhatsApp

Developer

Zoho Corporation (India)

Meta Platforms (USA)

Launched

2021

2009

Primary Focus

Privacy, local data storage, simplicity

Global connectivity, ecosystem integration

Data Storage Location

India

Global servers (distributed)

Ads

None

No direct ads, but Meta data integration

Encryption

AES-256 standard; app-level encryption

End-to-end encryption (Signal Protocol)

Languages Supported

10+ Indian regional languages

60+ global languages

File Sharing Limit

Up to 100 MB

Up to 2 GB

Voice/Video Calls

Yes

Yes (HD quality)

Group Chats

Up to 1,000 members

Up to 1,024 members

Backup Options

Local or Zoho Cloud

Google Drive / iCloud

Business Tools

Limited (coming soon)

Advanced (catalogs, API, payment integration)

Desktop Version

Coming soon

Available

User Interface

Lightweight, minimal

Modern, polished

Target Audience

Indian users prioritizing privacy

Global users and businesses


3. How to Install and Set Up Arattai

If you’re curious to try Arattai, here’s a quick setup guide:

Step 1: Download the App

  • Go to the Google Play Store or Apple App Store.

  • Search for “Arattai by Zoho Corporation” and install the app.

Step 2: Register with Your Mobile Number

  • Open the app and enter your mobile number (Indian numbers are prioritized).

  • You’ll receive a 6-digit OTP for verification.

Step 3: Create Your Profile

  • Add your name, profile picture, and status message if you like.

  • You can also enable dark mode for a smoother experience.

Step 4: Start Chatting

  • Allow contact access so Arattai can sync your phonebook.

  • Tap on any contact to start a chat, make a voice/video call, or send attachments.

 Pro Tip: Arattai allows you to send messages even with low mobile data speeds, making it great for users in rural or low-network areas.

Also Read: GPT-5 Launch Analysis: Smarter AI, Fewer Hallucinations, or Just Marketing?

4. How to Install and Set Up WhatsApp

If you’re new to WhatsApp or setting up on a new device:

Step 1: Download WhatsApp

  • Available on Play Store, App Store, and WhatsApp Web/Desktop.

Step 2: Verify Your Number

  • Enter your mobile number and confirm it using the OTP sent to you.

Step 3: Restore Backup (Optional)

  • WhatsApp will ask if you want to restore your previous chats from Google Drive or iCloud.

Step 4: Customize Your Profile

  • Add your profile photo, display name, and bio.

Step 5: Start Messaging

  • WhatsApp will automatically sync your contacts and let you start chatting, calling, or creating groups instantly.

5. Privacy & Security: Who Protects You Better?

Arattai: Privacy-Focused by Design

Zoho has long been known for its “privacy-first” philosophy. Arattai:

  • Doesn’t share user data with advertisers or third-party partners.

  • Stores all user data within Indian servers, ensuring compliance with local laws.

  • Offers strong encryption standards for both personal and group chats.

  • Has no ads, no trackers, and no Meta-like data profiling.

WhatsApp: Secure, But Integrated

WhatsApp’s end-to-end encryption ensures that no one—not even Meta—can read your messages. However:

  • Metadata (like who you talk to, for how long, and when) can be analyzed for business insights.

  • The integration with Meta’s advertising ecosystem has raised privacy concerns among some users.

In short:
  Choose Arattai if you want maximum data privacy and local control.
  Choose WhatsApp if you need strong encryption with advanced features and global interoperability.


6. Performance & User Experience

  • Arattai is lightweight—perfect for low-end Android devices or slower 3G/4G networks. It uses minimal data and battery.

  • WhatsApp, while more feature-rich, can be heavier on storage, especially with auto-downloading media and backups.

Both apps offer voice and video calls, status updates, and file sharing, but WhatsApp’s overall polish and cross-platform sync make it more convenient for professional and international use.


7. Common User Reviews

Arattai Reviews

Pros:

  • Simple, fast, and ad-free

  • Strong privacy and Indian data storage

  • Supports local languages

  • Smooth on older devices

Cons:

  • Smaller user base (most friends still use WhatsApp)

  • Lacks advanced features like desktop sync or business tools

  • Occasional bugs on iOS

WhatsApp Reviews

Pros:

  • Huge global user base

  • Excellent call quality and media sharing

  • Business integrations and secure backups

  • Cross-device sync (mobile + web)

Cons:

  • Data-sharing concerns with Meta

  • Occasional spam and fake news issues

  • Heavy on data and storage

8. Which One Should You Choose?

If you value...

Choose

Privacy & local data storage

Arattai

Global connectivity

WhatsApp

Ad-free experience

Arattai

Advanced business tools

WhatsApp

Regional language support

Arattai

Seamless ecosystem integration

WhatsApp

Lightweight performance

Arattai

Large contact base

WhatsApp

In essence:

  • Arattai is best for users who prioritize privacy, simplicity, and local data sovereignty.

  • WhatsApp remains unbeatable for global communication and advanced features.

Both apps are evolving rapidly, and the right choice depends on what matters most to you  privacy or convenience.

Final Thoughts

The messaging app landscape is no longer a non-competitive environment. By launching Arattai, Indian users now have a secure and privacy-compliant alternative that won’t trade user information for ads. At the same time, WhatsApp continues to lead through its global reach, business tools, and adequately featured app. 

In the end, you may find that you end up using both WhatsApp for work and messaging friends around the world, while using Arattai for friends and messaging privately.

Either way, it’s exciting to see a Made-in-India app take on the big tech companies around the world. This shouldn't be confused with the fact that privacy, performance, and simplicity are all meaningful.

Also Read: Zoho Mail vs Gmail (2025): Which Email Platform Is Best for Businesses, Startups, and Students?

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