YouTube announces $100 million fund for short video creators

New Delhi: YouTube, the video streaming platform owned by Google, announced a new $ 100 million fund for creators. The YouTube Shorts Fund will be distributed to creators during 2021 and 2022. From now on, the company will invite "eligible creators" to get their share of the shorts each month. The amounts, between $ 100 and $ 10,000, will be based on the views your short videos are seen each month, not just when they are uploaded.

According to YouTube, channels with at least one eligible short video in the last 180 days will be eligible. Videos with watermarks or logos from "third party social media platforms",  non-original videos, or reuploaded from others channels will not be eligible. The fund is available to creators in Brazil, Russia, South Africa, India, the United Kingdom and the United States, and more.

Only creators over the age of 13 will be able to receive payments. Parents or guardians of creators ages 13-18 must agree to the Google AdSense Terms and Conditions to accept payments. "The Shorts Fund is the first step in our journey to create a YouTube short monetization model that is not just for YouTube Partner Program creators," said Robert Kinkel, chief business officer at YouTube, in a blog post.

Funds like these are a common tool for short video platforms to attract creators to their platforms. Chinese platform TikTok announced a similar fund in the United States in July, worth $1 billion, to be spent over the next three years. Snapchat also pays $ 1 million to creators who share content on its Spotlight platform. Homegrown short video Moj, owned by Unicorn Sharechat, announced $100 million funds for creators last year.

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