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YouTube Monetisation Update July 2025: Copied & Repetitive Videos Will Be Banned

Why Is YouTube Updating Its Monetisation Rules?Here’s the problem: the platform is being flooded with mass-produced videos—many using text-to-speech tools,

  • by Shan 2025-07-10 11:52:17

What’s Changing on YouTube from July 15, 2025?

YouTube is cracking down on repetitive, copied, and AI-generated videos. Starting July 15, creators who upload recycled or low-effort content will no longer be eligible for monetisation under the YouTube Partner Program (YPP).

YouTube is introducing these changes to promote authentic, original, and useful content. Channels relying on templates, robotic narration, or AI-driven mass production may soon see their ad revenue disappear.


Why Is YouTube Updating Its Monetisation Rules?

Here’s the problem: the platform is being flooded with mass-produced videos—many using text-to-speech tools, AI avatars, or recycled clips. These videos often provide little value and push original creators down the algorithm.

According to YouTube:

“This update better reflects what 'inauthentic' content looks like today.”

So the new policy is about cleaning up the clutter and rewarding creativity.

What Kind of Content Will Be Disqualified from Monetisation?

Let’s break down exactly what types of videos are at risk.

Type of Content

Monetisation Status (Post July 15)

Reason

Copied videos with minor edits

Not eligible

Considered non-original, low transformation

Template-based slideshow videos

Not eligible

Seen as repetitive and low-effort

Reuploaded content (even from your own)

Not eligible

Repetitions across channels aren't allowed

AI-generated voiceovers without editing

Not eligible

Lack of human input or originality

Looped or spammy videos

Not eligible

Adds no value, violates engagement guidelines

Fresh, high-quality educational content

Eligible

Original, useful, and informative

Creative vlogs, tutorials, storytelling

Eligible

Personal, engaging, and adds something new

Key takeaway: Originality matters more than ever. Even if you're using existing footage or ideas, they must be significantly transformed to qualify.

What Counts as “Significant Transformation”?

You can still repurpose or react to existing content—but only if you truly add value.

Examples of Allowed Content:

  • Reaction videos that add commentary and personality.

  • Video essays that analyse or explain an existing topic using multiple sources.

  • Remix-style compilations with editing, narration, and insights.

Not Allowed:

  • Uploading someone else's video with a different intro.

  • Swapping background music but keeping everything else the same.

  • Generating faceless, robotic scripts with no personal touch or commentary.

What Does This Mean for AI-Created Content?

While YouTube hasn’t explicitly banned AI, it’s clear that AI-generated content without human involvement is in trouble.

High-risk AI content includes:

  • Videos with only AI voiceovers and no edits.

  • Videos generated by automation tools that flood the platform with quantity over quality.

  • Channels using AI scripts without review or originality.

Safer AI use cases:

  • Using AI for scripting ideas, but adding human editing and narration.

  • AI-assisted tools for transitions, subtitles, or thumbnails.

  • Using AI to enhance your workflow, not replace your creativity.

Expert tip: Treat AI as an assistant, not the creator.

Who Will Be Most Affected by These Changes?

This policy shift will hit:

  • Faceless YouTube automation channels

  • Stock footage video farms

  • Reupload channels

  • AI video creators using zero personal input

If you’ve been relying on automation or mass production, now’s the time to rethink your strategy.

Real-World Example: Channel That Lost Monetisation

Case Study: A channel called “RelaxVibes Loop” uploaded ambient music with static visuals and text overlays. It reused similar content daily with minimal change.

After YouTube's new detection system flagged it, the channel received:

  • A warning notice from YouTube

  • Ad revenue paused

  • Required manual review to reapply for YPP

The creator had to:

  • Add voiceovers

  • Create custom visuals

  • Reduce repetitive uploads

After 45 days, they were reapproved.

Lesson: Putting in real effort makes a big difference.

What Kind of Content Will YouTube Prioritise Now?

YouTube wants videos that:

  • Are fresh and original

  • Include a human touch (narration, presence, insights)

  • Add entertainment or educational value

  • Offer new perspectives, creativity, or expertise

Examples of Monetisable Content in 2025:

  • Personal storytelling or vlogging

  • Tutorials or explainer videos

  • Educational content with strong visuals and narration

  • DIY, travel, finance, or opinion-based videos

  • Creative shorts with original visuals and voiceovers


Best Practices for Creators After July 15

To stay safe and monetised on YouTube, follow these updated tips:

Content Do’s:

  •  Make every video unique and personal

  •  Use your own voice, face, or commentary

  • Transform existing materials with editing or analysis

  • Focus on quality over quantity

  • Add visual and informational value in every upload

Content Don’ts:

  • Avoid uploading repeated or identical videos

  • Don’t rely on AI voices or templates without editing

  • Stay away from spammy or engagement-farming tactics

  •  Don’t post videos that look auto-generated

Tools to Help You Stay Compliant

Here are a few helpful tools for creators who want to stay within YouTube’s new rules:

Tool

Use

Descript

Add human voiceovers and edit audio fast

Pictory

Turn scripts into videos with narration

Grammarly

Clean up AI-generated scripts

Canva / Adobe Express

Design original thumbnails and visuals

YouTube Studio Editor

Trim, clip, and improve reused content

Pro tip: Always review your video as if you were YouTube’s content reviewer—does it feel real, unique, and useful?

Common Questions Answered

Will my old videos be demonetised too?

If they're considered repetitive or copied, yes, they may lose monetisation. YouTube could review past uploads if your channel has a pattern of low-effort content.

Can I still use stock footage?

Yes—but only if you add significant narration, context, or editing. Simply stitching clips together won’t work.

Is every AI video banned now?

No. You can still use AI tools—but only when you're clearly adding human creativity on top of them.

What if I’ve already applied to YPP?

New applicants will be reviewed under the updated policy. If your channel doesn't meet originality standards, you won’t get accepted.

What Should Creators Do Next?

  • Review your current content for repetitive patterns

  • Update your production process to include personal input

  • Start planning content that focuses on originality and user value

  • Use AI wisely, not lazily

YouTube is doubling down on quality. And that’s a good thing—for real creators.

Final Takeaway

The July 2025 YouTube monetisation update is a wake-up call: Real creators will thrive. Shortcut-takers won’t.

If you focus on authentic storytelling, original ideas, and user value, you’re not just safe—you’re in a stronger position to grow.


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