YouTube is cracking down on repetitive, copied, and AI-generated videos. Starting July 15, creators who upload recycled or low-effort content will no longer be eligible for monetisation under the YouTube Partner Program (YPP). YouTube is introducing these changes to promote authentic, original, and useful content. Channels relying on templates, robotic narration, or AI-driven mass production may soon see their ad revenue disappear.What’s Changing on YouTube from July 15, 2025?
Here’s the problem: the platform is being flooded with mass-produced videos—many using text-to-speech tools, AI avatars, or recycled clips. These videos often provide little value and push original creators down the algorithm. According to YouTube: “This update better reflects what 'inauthentic' content looks like today.” So the new policy is about cleaning up the clutter and rewarding creativity. Let’s break down exactly what types of videos are at risk. Key takeaway: Originality matters more than ever. Even if you're using existing footage or ideas, they must be significantly transformed to qualify. You can still repurpose or react to existing content—but only if you truly add value. Examples of Allowed Content: Reaction videos that add commentary and personality. Video essays that analyse or explain an existing topic using multiple sources. Remix-style compilations with editing, narration, and insights. Not Allowed: Uploading someone else's video with a different intro. Swapping background music but keeping everything else the same. Generating faceless, robotic scripts with no personal touch or commentary. While YouTube hasn’t explicitly banned AI, it’s clear that AI-generated content without human involvement is in trouble. Videos with only AI voiceovers and no edits. Videos generated by automation tools that flood the platform with quantity over quality. Channels using AI scripts without review or originality. Using AI for scripting ideas, but adding human editing and narration. AI-assisted tools for transitions, subtitles, or thumbnails. Using AI to enhance your workflow, not replace your creativity. Expert tip: Treat AI as an assistant, not the creator. This policy shift will hit: Faceless YouTube automation channels Stock footage video farms Reupload channels AI video creators using zero personal input If you’ve been relying on automation or mass production, now’s the time to rethink your strategy. Case Study: A channel called “RelaxVibes Loop” uploaded ambient music with static visuals and text overlays. It reused similar content daily with minimal change. After YouTube's new detection system flagged it, the channel received: A warning notice from YouTube Ad revenue paused Required manual review to reapply for YPP The creator had to: Add voiceovers Create custom visuals Reduce repetitive uploads After 45 days, they were reapproved. Lesson: Putting in real effort makes a big difference. What Kind of Content Will YouTube Prioritise Now? YouTube wants videos that: Are fresh and original Include a human touch (narration, presence, insights) Add entertainment or educational value Offer new perspectives, creativity, or expertise Personal storytelling or vlogging Tutorials or explainer videos Educational content with strong visuals and narration DIY, travel, finance, or opinion-based videos Creative shorts with original visuals and voiceovers To stay safe and monetised on YouTube, follow these updated tips: Make every video unique and personal Use your own voice, face, or commentary Transform existing materials with editing or analysis Focus on quality over quantity Add visual and informational value in every upload Avoid uploading repeated or identical videos Don’t rely on AI voices or templates without editing Stay away from spammy or engagement-farming tactics Don’t post videos that look auto-generated Here are a few helpful tools for creators who want to stay within YouTube’s new rules: Pro tip: Always review your video as if you were YouTube’s content reviewer—does it feel real, unique, and useful? If they're considered repetitive or copied, yes, they may lose monetisation. YouTube could review past uploads if your channel has a pattern of low-effort content. Yes—but only if you add significant narration, context, or editing. Simply stitching clips together won’t work. No. You can still use AI tools—but only when you're clearly adding human creativity on top of them. New applicants will be reviewed under the updated policy. If your channel doesn't meet originality standards, you won’t get accepted. Review your current content for repetitive patterns Update your production process to include personal input Start planning content that focuses on originality and user value Use AI wisely, not lazily YouTube is doubling down on quality. And that’s a good thing—for real creators. The July 2025 YouTube monetisation update is a wake-up call: Real creators will thrive. Shortcut-takers won’t. If you focus on authentic storytelling, original ideas, and user value, you’re not just safe—you’re in a stronger position to grow.Why Is YouTube Updating Its Monetisation Rules?
What Kind of Content Will Be Disqualified from Monetisation?
What Counts as “Significant Transformation”?
What Does This Mean for AI-Created Content?
High-risk AI content includes:
Safer AI use cases:
Who Will Be Most Affected by These Changes?
Real-World Example: Channel That Lost Monetisation
Examples of Monetisable Content in 2025:
Best Practices for Creators After July 15
Content Do’s:
Content Don’ts:
Tools to Help You Stay Compliant
Common Questions Answered
Will my old videos be demonetised too?
Can I still use stock footage?
Is every AI video banned now?
What if I’ve already applied to YPP?
What Should Creators Do Next?
Final Takeaway