Airtel enters Advertising Business and launches Adtech platform Airtel ads

The Telecom operator, Bharti Airtel said on Wednesday that it had launched the Airtel Ads, an advertising platform.

The telco said Airtel's ads enable brands of all sizes to curate consent-based and privacy-safe campaigns. Airtel has more than 320 million customers across its business - Mobile, DTH, and Home.

Airtel Ads has already delivered successful campaigns for more than 100 brands in multiple categories: FMCG, BFSI, Digital Startups, and others. Early advertisers include PepsiCo, Zomato, CRED, Tata AIG, Lenskart, Apollo 247, Cars24, Gameskraft, Vahan, and Harley Davidson.

"Airtel ads break new ground in the USD 10 billion Indian advertising industry," said Adarsh Nair, Chief Product Officer of Bharti Airtel. By abstracting Airtel`s unique strength of quality customers, best-in-class network and world-class digital platform Airtel Ads offers Innovative channels for brands to reach the right audiences. What really sets Airtel ads apart is their strong focus on quality over quantity and real impact vs vanity metrics. "

"Advertising is an adjacency to our core business for delighting our customers with excellent service. Therefore, we combine the privacy that is paramount to our customers with the trust and transparency that is vital for the brands we serve. ”Adarsh Nair added.

Utilizing Airtel's deep data science capabilities, Airtel Ads enables brands to create high-impact, engaging, and high impactful campaigns for the most relevant customer cohorts. The operator said this also means that Airtel customers only receive the most relevant branded offers and no unwanted spam, the telco said.

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