PVR launches Lucknow's biggest 11-screen cinema post merger with Inox

The 11-screen Superplex will increase the company's presence in Uttar Pradesh, where it will have 158 screens across 32 properties, and strengthen its influence in North India, where it will have 438 screens across 100 properties.

The 11-screen Superplex, located in the Amar Shaheed Path neighborhood of Lucknow, the state capital, is built in a modern style that exudes luxury, glamor and dynamism. The most technologically advanced theater in the city has a multi-sensory 4DX format, a premium P (XL) big screen, a deluxe PVR format auditorium, LUXE, plus seven auditoriums with seats in the last row.

The Superplex, with capacity for 1,841 people, is equipped with the best theater technology to provide an enhanced and immersive cinematic experience. This includes SP4K laser projectors, which offer true 3D digital stereoscopic projection, advanced Dolby Atmos surround sound, superior resolution and bright, sharp images.

Commenting on the announcement, Ajay Bijli, General Manager of PVR Limited, said: “We are delighted to once again partner with the LuLu Group to announce the opening of an 11-screen Superplex in Lucknow, marking the 100th hotel in the north under joint agreement. PVR and INOX portfolio As a leading multiplex operator offering multiple options of the best cinema formats in the country, we are confident that this new cinema will not only become the must-visit out-of-home entertainment destination for people from Lucknow but also for neighboring cities and international travelers.”

With its network of highways, industrial corridors, international airports, and centers of academic and medical expertise, Uttar Pradesh, the center of the country, is emerging as a major economic power. The state has contributed greatly to the development of Indian cinema by producing a number of renowned film producers, directors, artists, poets, singers and screenwriters. With an emphasis on content-based cinema, Uttar Pradesh is also a potential location for movies.