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WhatsApp gets onboard to help businesses in automation, an AI-powered conversational platform for customer service automation, today announced its association with WhatsApp as the platform's business solution provider (BSP). As a BSP, will allow businesses to take advantage of all touchpoints of the buyer's purchase journey, eliminating any friction and ensuring a better driving conversation and customer satisfaction. will help connect businesses with millions of customers through WhatsApp chatbots on WhatsApp Business accounts.

WhatsApp has a monthly active user base of more than 2 billion users spread over 180 countries. According to data from, more than 65% of consumers believe that WhatsApp is the easiest way to connect with the brand and resolve queries.

As WhatsApp chat is active 24/7, customers can communicate and resolve data-driven inquiries in real time and without human intervention, while automatically transferring complex customer queries to live agents for get more comprehensive answers. This allows brands to expand their support without worrying about operational expenses and increase the customer experience.

The current batch of bots can only serve 60 percent of customer inquiries without the need for a human call center executive. Additionally, these super bots can serve customers across all industries and support 14 additional languages, including Hindi, Arabic, Konkani, Tamil, Telugu, and Kannada.

"Given today’s situation and how the pandemic has changed user behavior, brands must now find ways to implement AI-based solutions to ensure they provide enjoyable support experiences," said Gaurav Singh, founder and CEO of With this association,’s machine learning automation combined with the power of WhatsApp Business API, brands will now have a comprehensive solution to develop and improve customer experiences. Our goal is to benefit more than 2,000 organizations by automating conversations like a new generation of consumers to brand communication offering."

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