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RBL Bank collaborates with Google to advance next generation customer experience

Mumbai: RBL Bank and Google today announced a strategic collaboration to enhance the bank's customer experience strategy and expand its value proposition to serve its rapidly growing customer base through its digital platform, Abacus 2.0. This collaboration will allow for better management and analysis of customer data, which will enable effective cross-selling within the bank's large customer base and therefore significantly reduce the cost of customer acquisition. With Abacus 2.0, the bank aims to provide a comprehensive and integrated solution to its new and existing customers, to seamlessly deliver its various product offerings across channels.

RBL Bank currently has over 4 million urban retail assets and liabilities with the business goal of increasing this base to 12-14 million over the next three years. To achieve this, RBL Bank will leverage the secure and scalable infrastructure on Google Cloud to seamlessly configure clients. It will also be the technology foundation for a powerful product-independent customer acquisition engine that provides more comprehensive access to many products, such as payments, deposits, insurance, credit cards, investments, secured loans, and more.

Working together, RBL Bank will also improve customer acquisition and product promotion using various digital solutions offered by Google through digital channels.

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"This is an important strategic milestone in our digital journey. Strengthening our innovation agenda and building a streamlined and agile data platform to serve our current and potential customers is a critical business priority. By working with Google, we will further address our clients with solutions such as Google Ads and explore joint innovation opportunities with platforms such as Google Pay to increase user engagement and create new digital offerings.” said Surinder Chawla, Head Branch and Business Banking, RBL Bank.

 Leveraging on-premises Google Cloud infrastructure will help RBL expand its platform and services and meet local and regulatory requirements.

"Cloud technologies enable banks to offer their customers a fast, secure and intuitive experience. We are pleased to help RBL Bank develop its digital roadmap and harness the power of Google's incredible solutions to create and deliver new valuable services to their rapidly growing customer base. ”said Bikram Bedi, Country Head of Google Cloud in India.

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