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Twitter launches subscription-based feature “super follows” - Business2Business

Twitter Inc on Wednesday launched a "superfollows" feature on its social media platform, which will allow creators to generate monthly income by sharing exclusive subscriber content with their followers.

The company said that people in the US and Canada who use iOS can follow a select group of people within the US, adding that it will implement the feature for people using iOS globally in the next weeks.

In February, the company outlined plans, which included tips and paid subscriptions for some " super follow" accounts, to achieve at least $ 7.5 billion in annual revenue and 315 million daily active users (mDAU) by the end of 2023.

Content creators can set up a monthly subscription of $ 2.99, $ 4.99 or $ 9.99 to monetize additional content behind the scenes for their most engaged followers through the feature, Twitter said.

Earlier today, Twitter said it would launch a security feature that would allow users to temporarily block accounts for seven days for using harmful language or sending uninvited replies.

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