Social Media networks and Free messaging services like Facebook and WhatsApp are popular because they don't charge anything from the customers, but WhatsApp recently announced about charging some of the services for business accounts. The reason behind this move is that the company will soon introduce services like hosting to help partners manage customer chat messages with clients, inventory, and more. The parent company also said it will continue to offer free services to more than 2 billion WhatsApp users.
Currently, WhatsApp Business has more than 50 million users and over 175 million people everyday messages to the business account. Facebook acquired WhatsApp for $ 16 billion in 2014 and relies on advertising Facebook and Instagram to generate revenue, and is now trying to generate some revenue from WhatsApp as well. Given the popularity of WhatsApp, this move will definitely generate an increase in Facebook revenue. WhatsApp hasn’t revealed the pricing details for the business services.
Source: Marketing Mind
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