Why have so many companies decided against advertising on Facebook?

Several major brands including Ben & Jerry's, Unilever, Honda, Levi Strauss and Co, Coca-Cola, Mozilla, JanSport, Starbucks, and Pepsi Co have moved off Facebook due to Zuckerberg's lax approach to monitoring hate speeches on the social media platform.

More than 20 major companies have pulled out their Facebook ads due to CEO Mark Zuckerberg's reluctance to hate the speech the police posted on the platform. The tech giant's slow approach to disinformation and hate speech has cost money and reputation.

Anger at Facebook's social media platform increased in June after Zuckerberg refused to take action against US President Donald Trump's Instagram post that says, " When the looting starts, the shooting starts.” Notably, Facebook owns Instagram.

Gradually, several groups and civil rights coalitions began to pressure Facebook to take a stronger stance against hate speech online. This eventually led to the launch of the  #StopHateforProfit campaign, as advertisers were urged to completely withdraw from the platform in July.

Since then, several major brands have moved to Facebook, including Ben & Jerry's, Unilever, Honda, Levi Strauss & Co, Coca-Cola, Mozilla, JanSport, Starbucks, and Pepsi Co.

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