How Brands Are Helping ‘Baba Ka Dhaba’ With Their Marketing Techniques

Baba Ka Daba was just a small stall a while back run by an elderly couple struggling to make ends meet. But it so happened that now the place has become the most famous place in Delhi’s Malviya Nagar area.

With all the hate and bullying that clouds the social media nowadays, it has been proven once again that "social media" can after all be put to good use.

Since the video clip of the old couple telling their story with teary eyes went viral, the Dhaba has received a lot of love from the people. The site has become a selfie hotspot for many and people have visited in great numbers just to taste the delicious "mattar paneer" and more.

The couple has become overwhelmed by all the love and support they have received and wish for people to come forward to help many others who are just like them.

Their story has gone so much viral that many brands have jumped in to ensure their contribution to help ‘Baba Ka Dhaba’. Although it may seem like a perfect marketing strategy, it surely is doing the trick.

Pepsi

PepsiCo has rushed to ensure that the brand's presence can be felt at the most popular food stall in the country at the moment. Pepsi posters and banners can be seen all over the Dhaba. Not just banners, Pepsi has also offered a beverage cooler along with a free stock of PepsiCo beverages.

The brand didn't stop there. They also sent food rations for the couple's personal use and for the Dhaba. This is surely going to help the couple a lot.

Zomato

Although the Pepsi name is the last brand associated with "Baba Ka Dhaba," Zomato however was one of the first brands to help Kanta Prasad and his wife. Zomato India quickly got in touch with the couple and listed them on their app.

Paytm

Paytm also helps the couple ensure easy monetary transactions and wished them the best with their tweet.

Tinder

The dating app Tinder also shared a tweet recommending Dhaba for your next date.

‘Baba Ka Dhaba’ has done really well thanks to all the brands and celebrities showing their support. The couple is now looking to higher someone to help them run the Dhaba.

Source: Marketing Mind

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