New Delhi: Ecommerce News India - Flipkart, the leading e-commerce company, today announced the launch of its local service "Flipkart Quick" that promises to deliver products from local Flipkart centers in just 90 minutes.
Building on its technical capabilities and supply chain infrastructure, Flipkart's hyperlocal delivery model will provide consumers with a carefully selected selection of more than 2,000 products across various categories of groceries, dairy, meat, mobile phones, electronic accessories, items stationery and home accessories in the first stage.
Consumers can choose to order within the next 90 minutes or reserve a two-hour space at their convenience. Customers can place orders at any time of the day and deliver their orders between 6 a.m. and midnight. However, consumers have to pay a delivery fee of a minimum of ₹29.
Ecommerce News India - Flipkart Quick will debut in Bengaluru at select locations including Whitefield, Panathur, HSR Layout, BTM Layout, Banashankari, KR Puram, and Indiranagar. In the coming months, the service will be expanded to other cities.
"With Flipkart Quick, our hyperlocal capability, we have the ability to combine the entire Kirana neighborhood online store on our platform with just one click," said Sandeep Karwa, Vice President, Flipkart in a statement.
He said that local capabilities are a great example for India as families are already using it in their neighboring stores. "In fact, Indian families are very comfortable with what we call 'the local context', and there is a tendency to develop deep family relationships with vendors, merchants and service providers, now with the convenience of e-commerce," he said - Ecommerce News India
Flipkart Quick will take a latitude and longitude approach that will not only limit the site to be more accurate but will also result in a more accurate delivery time. Moving away from the traditional model of using a delivery location PIN code system, which can span a larger area, Flipkart Quick will use innovative and advanced site mapping technology.
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