Amazon opens the "first grocery store" in a new format separate from Whole Foods and Amazon Go

Amazon has become more serious about its brick and mortar retail ambitions with its first Amazon grocery store. The store opens in Seattle’s Capitol Hill district, confirming last year's reports that Amazon was developing a more ambitious version of the Fund's Go model. The new store, which The Verge toured at the end of last week, has already been modeled according to the standard Amazon Go website but has expanded to include the wide range of foods found in Amazon's Whole Foods.

In fact, the store supplies a number of its items, including some meat, and other fresh food products, from Whole Foods suppliers. It also bears the 365 brands of Whole Foods for certain items. But the Amazon store offers other products, such as Kellogg’s breakfast cereals and Coca-Cola products, which you won't find in the Amazon affiliate.

Amazon says the store combines product availability and low prices for a supermarket chain such as Publix or Walmart with the convenience and fast buying times of its Go model, with a selection that includes major major brands and local products and organic It houses about 20 Go stores that are currently open across the country in cities such as New York and San Francisco.

Amazon Go stores use the best cameras and computer vision technology, along with the geography of smartphones, to track both buyers and items throughout the store. In this way, the system can determine when a certain person took something from the shelf and put it in their cart, even when they decided to return something.

The end result is that customers don't have to sit down. When you finish a Go store, you can go out and send your receipt through the Amazon Companion application. The same applies to Amazon's new grocery store, which has shopping carts but has no exit routes or counters.

Amazon says its Go system has been trained to deal with challenging situations exclusive to grocery stores, such as customers who deal with unpacked and seemingly similar products found alongside other fruits and vegetables or baked goods in boxes They can put in a plastic bag. You can even buy alcohol by taking it off the shelf and leaving, although the HRO will have to verify your identity before entering the store if you intend to see the libation pass.

Go to stores focused on prepared foods and snacks and a small number of groceries, including frozen foods and spices. Some acquired licenses to sell alcohol as well. But there is still no Go-Go store the size or scope of Amazon's new Go Grocery store, as it is called. The location, at 610 E. Pike Street, is 10,400 square feet, while standard Go department stores tend to fall between 1,200 and 2,300 square feet.

These grocery efforts have begun little, says Amazon Dilip Kumar, corporate vice president of physical sales and technology. But if it is successful, the Amazon brand grocery store that uses the Go model, which allows customers to enter and exit faster, could become a fast-growing way for the e-commerce giant to further expand its presence On the Internet.

According to Kumar, Amazon Go Grocery is not intended to be a competitor with Amazon's complete food chain, but rather a supplement. "Customers buy in many different ways and in many different places. Sometimes you want to deliver it, sometimes you go to the store, sometimes you go to Whole Foods. Our job is to know how to add value," says Kumar. Because the customer has different needs ... and different things he is looking for in different stores, what can we do here in this type of coordination in this neighborhood to add value? For me, this is the choice we make, the price we have, plus the convenience of being able to leave. "

While Amazon dominates many online retail sectors, it has not been very successful in the offline market, which is largely related to the consumption of food and beverages. People spend $ 800 billion a year on groceries in the United States, of which only about 2 percent occur online. Walmart, Amazon's local retail competitor, is at the forefront of the volume grocery market, and Walmart’s huge retail presence throughout the country always puts it in a solid position to sell customers everything they may need for a shopping excursion.

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