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Meesho joins ONDC to help link buyers with hyperlocal sellers

On Wednesday, Meesho announced its integration with the Open Government Network for Digital Commerce (ONDC) to help connect buyers with local sellers and support India's vision of creating an inclusive e-commerce ecosystem.

"In keeping with Meesho's mission to democratize online commerce for all, the integration will enhance product discoverability for consumers and create a broader marketplace for local vendors. The pilot program will first launch in Bangalore and will be it will gradually roll out to other locations over the coming months,” the company said in a statement.

Meesho also added that 80 per cent of its Rs 14 crore annual transaction customers come from Tier 2+ cities, and that the company has been instrumental in improving access for disadvantaged users across the country. Currently, more than eight lakh sellers are registered on the platform, of which around 40 percent are from Tier 2 cities and beyond.

Meesho joins ONDC

Meesho is making e-commerce more inclusive and believes the integration with ONDC will enhance the company's efforts in this direction.

Vidit Atrey, Founder and CEO of Meesho, said: "With the common goal of empowering small sellers and boosting local businesses, the integration will boost our efforts to democratize online commerce for all. ONDC will also play an important role in expanding the e-commerce sector in India by bringing more consumers online, we have worked closely with the ONDC to ensure that the integration is seamless and that the user experience remains seamless."

T Koshy, CEO, Open Network for Digital Commerce (ONDC) commented, "At ONDC, our goal is to create an e-commerce ecosystem that is open to all. We are delighted to be on board with Meesho as his deep capabilities in small Las "Cities will roll out the flywheel of the network and bringing ONDC is one of our goals. E-commerce is still young in India and new age platforms like Meesho will be strong participants in the ONDC network on this journey."

Also Read: Tata Consumer to buy packaged water giant Bisleri for about Rs. 7,000 crore

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