The new system will use KYC verification to ensure that the identity of callers is authentic and cannot be tampered with. And while TRAI's new caller ID service will act as Truecaller, the government wants to promote it as a competitor to the app for which India is the biggest market with more than 220 million active users.
“TRAI has carried out various stakeholder consultations to resolve these issues,” reports a Hindustan Times report citing P.D. Vaghela, president of TRAI, said. He added that the new caller ID system will also explore new regulations that respect the "multi-screen scenario, same content." The president added that the regulatory and legal framework should keep pace with the progress of new developments for the smooth adoption of new technologies and the protection of consumer interests.
Vaghela first reported on the caller ID system in May, saying it would help identify callers based on their KYC record for greater accuracy and transparency than other caller ID apps, which use crowdsourced data. The dig was evident at Truecaller, which manages a database of callers based on data submitted by users. A KYC compliant warehouse reduces fraud and agent calls.
The Chairman of the Board of Directors also said that "the mechanism will allow the name to appear on the phone screen, in accordance with the" know your customer "standards carried out by telecommunications companies, in accordance with the standards of the Department of telecommunications.
Although the system seems foolproof, it is still possible to get a new mobile connection using someone else's identity, which could be an obstacle to ensuring transparency under the upcoming TRAI’s caller ID scheme.
According to the report, the no-name caller ID mechanism will have a ripple effect as it will wipe data from crowdsourced apps with the help of KYC. Experts also believe that introducing KYC into the caller ID mechanism should help reduce spam and fraudulent calls.
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