New Delhi - Packaged water company Bisleri International has launched a shopping app to home deliver its offerings. The app is available on both Android and iOS. “During the pandemic-induced lockdown, Bisleri launched the Bisleri @Doorstep initiative to meet the growing demand for pure and safe mineral water delivered at home. Soon after, it unveiled an e-commerce platform that allows consumers to access all Bisleri products and provided subscription facility to get uninterrupted supplies. With the launch of the app, Bisleri has strengthened its commitment to offer consumers with convenience at their doorstep,” the company said in a statement.
The app will be available to consumers in 26 cities and orders will be delivered within 24 hours.
Angelo George, CEO of Bisleri International, said the company wants to leverage the greater adoption of technology by consumers.
"We are investing in solutions to improve our understanding of the consumer, make their shopping experience smoother and improve delivery times. With the application, we will be able to improve consumer engagement, integrating consumer data from various points of contact."
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