ShareChat, Moj announce multi-year agreement with T-Series

Mohalla Tech, the parent of short video app Moj and Indic language social media platform ShareChat, announced a multi-year agreement with India's largest music label T-Series.

The partnership enables ShareChat and Moj to access an extensive catalog of Indian music and provide an enhanced experience to its creator communities.

Incidentally, ShareChat and Moj were also the first to reach a licensing agreement with T-Series last year on Indian social media and short video scene, thereby setting the path for the rest of the industry to follow.

Moj and ShareChat together, with a monthly active user community of 340 million people and more than 82 million creative communities, represent a significant share of the internet population in India.

The collaboration will help ShareChat and Moj communities explore sounds recordings from the T Series music library and create meaningful social experiences with videos, messages, and other creative formats.

"We are thrilled to strengthen our partnership with T-Series. Through this partnership, we are able to bring more value to the industry, support more artists, and deliver an incredible creative experience to our users across India," said Farid Ahsan, COO and Co-Founder, Moj and ShareChat.

Music labels and platform partnerships ensure that platforms are not held liable for copyright infringement, as well as providing an extensive library of music for creators to work with.

In 2019, major music companies, including T-Series Music, Zee Music Company, and Yash Raj Films, signed partnerships with Facebook to license their music for use in social experiences such as videos, messages, stories, and other creative content on Facebook and Instagram. The tech giant has music licensing deals with almost all major music labels.

ShareChat and Moj have been a great partner and are our true long term partners in the Indian short video space. Bhushan Kumar, Managing Director of T-Series, said that this long-term license reflects our intention to support the creator economy and build a strong foundation for the nation's creator-led content ecosystem.

Neeraj Kalyan, President of T-Series, said: "This is an important step forward and sets standards in the Indian social media and short video space that is recognized and respected by the music industry. With this continued commitment, ShareChat and Moj will bring more innovation " We are hopeful this would drive deeper engagements on the platforms and create a mutually benefitting partnership for years to come.”

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