Former cricketer turned entrepreneur Yuvraj Singh invested an undisclosed amount in Wellversed, a full-stack nutrition brand. Singh's YWC Ventures pre-Series A investment values the two-and-a-half-year-old startup at Rs100 crore, according to the company's statement. In addition to the investment, Singh will be the brand ambassador for the startup for 3 years and will work closely with the founding team to expand the business.
The funding will help Wellversed scale expansion into new markets, upgrade technology, and strengthen the company's supply chain and research and development. The company has already acquired a strong presence in premier megacities and cities and aims at expanding across tier-2 cities as well as entering new international markets in the future.
"During my battle with cancer, I realized the importance of maintaining a good nutrition system for our overall health and well-being. Wellversed is redefining the way nutrition and food products are crafted. It is not just another nutrition brand to me, it's a technological innovation, "said Yuvraj Singh, founder of YWC Ventures. It paves the way for fundamental change in the entire nutrition ecosystem.
Singh had earlier made investments in diagnostic labs aggregator Healthians, the AR / VR-based startup HoloSuit and JetSetGo, a marketplace for private jets and helicopters.
Wellversed was started by Aanan Khurma with the goal of healthspan maximization while pursuing his research in clinical nutrition, along with Ripunjay Chachan and Aditya Seth who are alumni of the Stanford Biodesign.
"Yuvraj Singh has high synergy with our brand in terms of the change we intend to achieve in the wider society." Aanan Khurma, Co-Founder and CEO of Wellversed, said he has great faith in the intentions and expertise of our team as we take on the challenge of redefining the way people view food, nutrition, and consumption.
Wellversed has products that span across 8 nutrition regimes with its health food brand Ketofy. The company produces 50,000 units of product per month and has experienced strong growth of more than 250% in the last year.
Khurma claims the brand has facilitated more than 12,000 healthy transformation plans for weight loss, skin health, hair care, and sexual health, with more than 40% of the company's revenue going directly to the consumer. through their website. Wellversed products are available through 25 online channels, including their website, Amazon, LBB, Big Basket, 1MG, Healthkart, Qtrove, Milk Basket, and more.
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