10 Successful Shark Tank India Brands Powered by Unicommerce

1. SNITCH: Making Fast Fashion Work Faster

The Brand: Founded by Siddharth Dungarwal, SNITCH is a trend-driven men’s fashion label known for rapid collections and youthful appeal.

The Shark Tank Moment: Season 2 all-shark deal that marked SNITCH as a serious growth story.

The Challenge: Scaling up fulfillment to match fast fashion speed without losing accuracy.

Unicommerce's Role:

• Handheld devices enabled pickers to reduce item selection errors.

• Automated shipping label generation and invoice workflows.

• Enabled SNITCH to process over 20,000 monthly shipments with consistency.

"Our warehouse team used to scramble to keep up. Unicommerce brought order and speed to our scale journey." — Siddharth Dungarwal, SNITCH Founder

2. Adilqadri: Perfume Startup Scaling Smart

The Brand: Founded in 2018 by Mohamadadil Asif Malkani, Adilqadri makes premium Islamic fragrances with a loyal online and offline base.

Shark Tank Impact: Season 3 deal led to 4x growth and global demand.

The Challenge: Managing SKUs and avoiding product mix-ups across multiple warehouses.

Unicommerce Delivered:

• SKU-level traceability to minimize returns.

• Central dashboard unified third-party warehouses.

• Data visibility enabled smoother vendor coordination.

Takeaway: When you scale fast, traceability keeps things from falling apart.

3. House of Chikankari: Tradition Meets Tech

The Brand: Co-founded by Aakriti and Poonam Rawal, the brand preserves Lucknowi embroidery through modern D2C retail.

Shark Tank Story: Season 2 pitch led to an investment from Aman Gupta and Peyush Bansal.

Growth Trigger: Post-show orders grew 5x.

How Unicommerce Helped:

• Real-time inventory updates to avoid overselling.

• Order tracking and vendor sync across the supply chain.

• Centralized dashboard for easy decision-making.

Takeaway: Legacy crafts need modern tech to scale sustainably.

4. Winston Electronics: Grooming Gear That Delivers

The Brand: Founded by Himanshu and Nikita Adlakha, Winston makes grooming tools for at-home beauty routines.

Shark Tank Win: Season 2 deal with Vineeta Singh and Anupam Mittal.

Challenge: Managing sudden spikes in Amazon, Flipkart, and D2C orders.

The Fix:

• Real-time sync of inventory across marketplaces.

• Alerts on delivery delays and shipping bottlenecks.

• Insights on top SKUs and warehouse performance.

Takeaway: If your product goes viral, your backend better be ready.

5. Hair Originals: Extensions With an Edge

The Brand: Founded by Jitendra Sharma, Hair Originals offers 100% Indian Remy human hair extensions.

Tank Takeaway: Season 1 deal with Ashneer Grover, Peyush Bansal, and Anupam Mittal.

Post-Show: 10x jump in valuation, big export growth.

Unicommerce Tools:

• Multi-channel inventory sync across B2B, D2C, and global platforms.

• Smart dashboards for tracking regional demand.

• Central order processing for lower turnaround time.

Takeaway: When your product creates a new category, your operations need to keep up.

6. StyloBug: Children’s Fashion That Clicks

The Brand: Founded by Kamal and Nidhi Tripathi, StyloBug designs affordable and trendy clothes for kids.

Shark Tank Bump: Season 2 exposure drove a 3–4x rise in global sales.

Their Struggle: Driving orders from their own website, not just marketplaces.

Unicommerce Solution:

• Synced their Shopify site with inventory tools.

• Managed vendors, POs, and delivery from one place.

• Enabled global fulfillment for international buyers.

Takeaway: Your website matters—especially when marketplaces get crowded.

7. Nestroots: Home Décor That Feels Personal

The Brand: Run by Chhavi Singh and Shekhar Godiyal, Nestroots brings functional home décor rooted in Indian design.

Shark Tank Result: Season 2 pitch turned their website into the top sales driver.

Scaling Needs: Avoid stockouts and deadstock while keeping designs fresh.

Unicommerce Powered:

• Real-time inventory visibility across categories.

• Predictive analytics to help avoid overproduction.

• Order management with auto-reorder triggers.

Takeaway: In home décor, efficiency is as important as design.

8. Arata: Haircare That’s Honest and Indian

The Brand: Co-founded by Dhruv Madhok and Dhruv Bhasin, Arata offers non-toxic haircare made for Indian hair types.

Shark Tank Buzz: Season 2 appearance led to 3x growth in 6 months.

Fulfillment Challenges: Handling high volumes of combo orders and returns.

Unicommerce Advantage:

• Partial shipment capability—send what's ready, hold what's not.

• Streamlined returns process with tracking.

• Integrated inventory planning for launch cycles.

Takeaway: In personal care, fast delivery and easy returns build long-term trust.

9. Wiselife: Fitness Mats That Work Hard

The Brand: Founded by Prateek Kedia, Wiselife creates premium yoga mats and fitness essentials.

Tank Impact: Season 3 funding led to 5x revenue growth.

What Broke: Coordinating between website, Amazon, and warehousing.

Unicommerce Upgrade:

• Unified order management system for all sales channels.

• Real-time stock updates to prevent overselling.

• Delivery and courier performance dashboards.

Takeaway: In fitness, speed of delivery matters as much as quality.

10. What’s Up Wellness: Gummies That Took Off

The Brand: Run by Vaibhav Makhija and Sayantani Mandal, this D2C startup makes fun and functional vitamin gummies.

Shark Tank Leap: Season 2 show led to 3x revenue in just 30 days.

The Operational Roadblock: Handling multi-city warehouses and returns.

Unicommerce Support:

• Automated PO generation and gatepass flows.

• RTO management from a single dashboard.

• Scaled warehousing to meet regional demand.

Takeaway: Wellness is booming, but operational depth is what keeps you going.

What You Can Learn From These Startups

Common Playbook:

• They scaled with systems, not just investors.

• Focused early on order accuracy, multi-channel presence, and inventory health.

• Used Unicommerce as a proactive tool, not a reactive patch.

Ready to Scale Like a Shark Tank Brand?

Startups trust Unicommerce not just because it works, but because it works when things scale. Whether you’re processing 100 or 10,000 orders, Unicommerce helps you stay in control.