Reliance Retail just signed a partnership with Facebook. The retailer went live in the Suburban Mumbai areas of Navi Mumbai, Thane, and Kalyan with their WhatsApp number.
This tie-up means now reliance gets direct access to WhatsApp's user base of over 400 million.
People living in suburban Mumbai areas of Navi Mumbai, Thane and Kalyan can now order from JioMart, customer needs to add JioMart's WhatsApp number 88500 08000 to their phones. The customer received a link on the Whatsapp chat window from JioMart. The link is valid for 30 minutes only.
Clicking on the link directs the user to a new page wherein customer fills in address and phone number, after which the catalogue of products open, it includes lots of Reliance Retail's own private labels.
Once the final order is placed, it is shared with the local general merchant store on WhatsApp. The customer receives a message on WhatsApp with the order details and JioMart store’s details. The customer will also receive an alert once the JioMart store bills the order.
Currently, the only payment option available is cash and the customer has to pick up the order from the store.
Reliance Retail Ltd, the retail arm of Reliance Industries Ltd, did a soft launch of its new commerce venture named JioMart. They have named it “Desh Ki Nayi Dukaan".
Sources report that Reliance Retail is hiring distributors to sell private-label brands through neighborhood stores.
Through these general merchant stores, RIL will sell its own private labels under brand names such as Best Farms, Good Life, MastiOye, Kaffe, Enzo, Mopz, Expelz, and Home One.
JioMart will consolidated merchants under the e-commerce platform. The merchants, in turn, will cater to the demand. This will help the company save costs and enter areas currently outside the traditional purview of e-commerce companies.
O2O (online-to-offline) business model pioneered by the Chinese e-commerce giant Alibaba Group Holding Ltd. This will be now followed by RIL and because of these local merchants of India will have access to a bigger market.
In the O2O model, a consumer searches for the product or services online but buys it through an offline channel.
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