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Haldiram’s In Advanced Talks To Invest In Bengaluru-Based QSR Chain Frozen Bottle

Haldiram makes its way to the business of snacks in 1937. It is native of Bikaner, Rajasthan, India. Haldiram’s are famous for producing sweets and snacks all over the world. The company has its stores and restaurant all across India. Its headquarters are located in Nagpur, Maharashtra. 

The company has seen many ups and down with which they have reached the height they are now. Haldiram’s serves many famous Indian sweets and snacks. Some of them are as Bhujia Sev, Potato Chips, Soanpapdi, etc. The company is currently looking for new innovations in the food market. They have decided to invest in Bengaluru based Frozen Bottle. In some advanced talks, it has come to surface that they are going to spend about 8 to 10 million dollars in the chain of Frozen Bottle. 

The company has done many advertisements and promotions. Recently they have signed a bond with the movie Prem Ratan Dhan Payo and made a profit of 15 million with the print of the logo of the film. Chain of Frozen was founded by Pranshul Yadav and Arun Survana in 2017. The frozen Bottle is a quick-service restaurant that deals with milkshakes and desserts. It is come to know that Haldiram’s are going to some new experiment apart from sweets and snacks they produce. It has come to know that only three people are aware of this deal. 

Haldiram’s has always remained in the market of retail, but now we are going to start something new. According to the company, all the process will be planned and funded by the family office. Haldiram’s private limited has crossed Rs 5000 crore profit in the 2018 market. Frozen Bottle has breached Rs. Forty crore markets last month. The company has around 140 operational stores in about 18 major cities of India like Mumbai, Bengaluru, Delhi, Pune, etc. 

Pranshul Yadav and Arun Survana have started a frozen business together with Rs 37 lakh. The company has begun to expand its business by adding some online supply platform. These platforms are Zomato and Swiggy. According to some reports it has come to know that Haldiram has decided to co-invest in about 15- 20 startups in the field of consumer goods in the upcoming two years. 

Prakash Iyer's head of Haldiram’s group does not come up with the response to all the queries made by mint. Many messages and calls made to head of Frozen Bottle chain, but he also did not respond to them. Frozen Bottle chain aims to stand against the most famous milkshakes and dessert supplier that is Keventer Agro private limited. Keventer Agro is a Kolkata based company with Rs1500 crore businesses every year. Company deals with various industries like real estate and the processing of food in different ways. Keventer Agro is currently serving products like banana, Frozen food, dairy, beverages, etc. It was established in 1986. 

Keventer Agro also sells packed milk under the brand of Metro Daily. Thick Shake, a Hyderabad based company, is also a quick-service restaurant that has its outlets in Tamil Nadu, Andhra Pradesh, Hyderabad, etc. the company was founded in 2013. Aside from Haldiram’s some more famous brands in India like Hindustan Unilever private limited are looking forward to setting up a brand new idea into the new kinds of consumers. Hindustan Unilever has set up and supported many startups in search of something new for modern consumers. The company has funded supermarket deliveries and milk basket in the last two years. 

Hindustan Unilever, on the other hand, have partner shipped with Amazon and coming with new brands. The new partnership was based on providing a new range of grooming system to men. This is done by keeping in mind the new kinds of consumers in the market.

Haldiram’s has developed itself in the past eight decades. The company has located itself in various places and also has gone through many expansions. Haldiram’s have extended new tasty products from time to time. They have also opened many retail and stores all over India and have made their name famous in the market of food industries. Still, the company believes in providing a real taste of the Indian products by adding any flavors in them.

Haldiram’s started their business form a little shop of Namkeen in Bikaner. The company was founded by Ganga Bishan Agarwal, also known as Haldiram Ji. The small shop sooner gets recognization with the quality of the snacks they provide. The shop is still known to produce a unique variety of Bhujia in all Rajasthan. Haldiram’s sweets and snacks can be seen at many festivals or traditional occasions. Next, comes Mr. Shiv Kishan Agarwal, who is the grandson of Haldiram Ji drastically increased the business.

He took the vision of providing the taste of unique Bhujia outside Rajasthan. So he shifted the company to Nagpur in 1970. Here the company opened its fully operational base of tasty sweets and beverages open to the customers. This vision comes to massive success and makes the company evolve even further as the most successful food brand. The Haldiram’s products now become part of every occasion of every house of India.

In this, all year’s company has still maintained its name with quality products. All the products produced here have the same taste that was years back when it was started as a shop on a small level in Bikaner, Rajasthan. Products made here with modesty. The quality and ingredients of food were made by keeping in mind to bloom the business across the world. Haldiram’s made a promise that all the products produce their facilities have the feeling of homemade and built in a natural way.

Haldiram’s believes in making the connection and support with communities. All of them believe it to be a true family business. The company is happy to serve many generations of customers around the world and will continue to give their best. The unique taste of the snacks and sweets has made the company the most beloved snack company in the nation. So the company has decided to come up with a new idea of giving something new to the consumers with new beverages products.

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