The international smartphone manufacture volume for 2019 is likely to be 1.41 billion elements, a diminution of 3.3 percent as compared to 2018, Taiwan-based market Study Company TrendForce has added. It has accredited the record lower creation volumes this year to the weak complete demand viewpoint in the international smartphone market, which is due to the lack of innovative features and qualities cover-up customers to substitute their present devices.
“If the demanded viewpoint becomes worse, altogether with doubts and influences from the US-China trade war, the deterioration in global smartphone manufacturer might extent 5 percent in 2019. As for the international level of smartphone market share, Samsung would continue the market front-runner, whereas Huawei is likely to outshine Apple to become the world's second major smartphone manufacturer. Apple would then take the third position,” the company spoke in a report.
SAMSUNG TO CONTINUE TOP SMARTPHONE MANUFACTURER
As per to TrendForce, Samsung manufactured 293 million smartphones in 2018, registering a failure of 8 percent (YoY). However its market share has been declining as it confronts a tough competition from the Chinese brands in the lower end smartphone section and evolving foreign markets, Samsung still intends to uphold its present market share while vigorously discovering evolving markets For 2019.
The company speaks that it is comparatively tough for Samsung to develop innovative business arenas because it has previously had a comprehensive positioning in the low, middle and high-end sections. Samsung, which has been incorporated in aggressive price competition with China’s domestic products, is likely to accept more aggressive approaches this year in terms of specifications and rating. It is also likely to continue the top smartphone manufacturer with an international market share of 20 percent.
HUAWEI MAY JUMP AHEAD OF APPLE TO TAKE the SECOND SPOT
Thank you to a wide range of product and self-developed chips, Huawei’s manufacture volume augmented by 30 percent (YoY) to 205 million elements in 2018. With its P series and Mate series, Huawei extended its share in the top division of the Chinese smartphone market, where Apple utilized to take over. Huawei has also efficaciously offered its brand in foreign markets like East Europe with its Honor prototypes.
In 2019, Huawei is likely to maintain its position in the Chinese smartphone market, while aiming at the growth in evolving markets such as Eastern Europe, Brazil, and South America. As per to TrendForce, Huawei has a great opportunity to yield 225 million smartphones in 2019 to receive 16 percent of the international market share and might go beyond Apple to become the world's second leading smartphone brand. Huawei is also susceptible to the continuing US-China trade conflict.
HIGH PRICE TAGS AND SALES PROHIBITION MIGHT COST APPLE GREATLY
Apple might be the worst-hit sufferer of the US-China trade war as it might lose its grasp in major markets like China. As for Apple’s performance in 2018, the sales of innovative iPhones moved out to drop short of probability, consequential in lower deliveries of iPhones in the second half of 2018 - almost 7 percent less than in the second half of 2017. Consequently, the manufacturing volume of Apple in 2018 weakened by 3 percent (YoY). However, Apple transported 10 million elements fewer units in China in 2018 than in 2017, due to the prohibition on the sale of some iPhone models and the sky-high prices of the new iPhones.
Apple is likely to remain this trend in 2019 and face the longer auxiliary series of smartphones and its flagging sales in the finest partition of the Chinese market. TrendForce anticipates that Apple’s manufacture volume for 2019 would drop to 189 million components, and the market share will reach 13 percent - down from 15 percent in 2018. “If the tension in US-China trade becomes poorer this year, Apple’s manufacture volume might drop further,” the company has taken note.
MIXED BAG FOR CHINESE SMARTPHONE BRANDS
Xiaomi, Oppo, and Vivo are told to maintain the fourth, fifth and sixth place correspondingly in the global smartphone brand position for 2019. Xiaomi registered 123 million components in smartphone manufacturer for 2018 - 32 percent more than that for 2017. For 2019, Xiaomi would remain to pay attention to thorough research and development, along with it intends to renovate its brand image with a new positioning for its sub-brands, including Redmi, POCO, among others. Xiaomi’s smartphone manufacturer for 2019 is likely to be 129 million elements, speaks TrendForce.
Though Oppo hurled online brand Realme in the Indian market, Vivo contracted a six-year backing contract with FIFA World Cup to augment its global approval. Oppo registered a production volume of 120 million in 2018 and intends to retain the volume flat in 2019, with an expected market share of 8 percent. Vivo manufactured an aggregate of 104 million smartphones in 2018 and in 2019, the volume might drop to less than 100 million demonstrating an international market share of 7 percent.
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