New Delhi – Film production and distribution company Shemaroo Entertainment has launched a Bollywood Shemaroo Filmi Gaane pre-loaded speaker, close on the heels of its range of devotional speakers.
Shemaroo's Filmi Gaane Megaphone comes with a curated collection of old Bollywood songs sung by names like Muhammad Rafi, Kishore Kumar, Mukesh, Asha Bossil and Lata Mangeshkar among others. It is priced at Rs. 2499.
“Bollywood being our genesis, we are proud to bring the best and timeless Bollywood songs in one device to our customers in the form of the Shemaroo Filmi Gaane speaker.” Hiren Gada, CEO of Shemaroo Entertainment, said in a statement: “This speaker is sure to bring listeners back to the golden age of Indian cinema.
Shemaroo, a 60-year-old company specializing in home entertainment, including videos and DVDs, launched the ShemarooMe subscription video streaming platform in 2019.
In 2020, the company launched its pay-per-film service, which is a rare strategy at a time when most of the Indian video streaming platforms are releasing movies for the direct-to-digital releases offered as part of your subscription packages. Movies can be seen at the ShemarooMe box office and tickets can be booked on the ShemarooMe VoD platform and website, as well as on the BookMyShow online ticket booking site. at a price of Rs. 100, each movie is available for multiple viewing for three days from the date of the transaction.
Several of the initial offerings were low-budget films that toured the festival circuit or were released elsewhere. The line-up included the crime thriller My Client's Wife, as well as a British-Indian production set in Scotland, the Hindi version of Sharman Joshi's Starrer Least of This, and the film Hidden Strike. The company said that bringing expensive movies to such platforms would be too risky before they gained traction.
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