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Digital marketing firm Gozoop Group acquires Stratton Communications

New Delhi: Gozoop Group, an independent digital marketing firm, said on Wednesday it has acquired digital agency Stratton Communications.

Stratton will be rebranded as Sm (all) and will focus on challenging the brands within the group. Founder Siddhanth Valecha will take over as the chief executive of the newly branded agency and will report to the Gozoop Group board.

Ahmed Aftab Naqvi, CEO, and Co-founder of Gozoop Group said Sm(all) will provide a strategic advantage to think, act and evolve like a lean startup at scale.

This is the Gozoop Group's fourth acquisition in India and fifth globally. Its earlier agency acquisitions include Red Digital (2013), iThink (2014), 56 Blue Lights (2016), and Hat Media (2018).

Sm (All) will operate as an independent agency within the group and will help advertisers achieve audience engagement through digital marketing campaigns primarily on short-form content platforms.

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Founded in 2015 by Valecha, Stratton Communications (now called Sm (all) offering a range of services such as public relations (PR), social media marketing, and events along with brand building, consultancy, and management.

It works with a variety of brands across categories such as pharmaceutical company Cipla, chain of Chalet Hotels, real estate company SILA Group, TVS Growth, Opium Eyewear, and Mattel Toys.

Talking about the acquisition and his new role, Valecha said the pandemic has brought monumental changes in advertising, highlighting the need for a digital mixed-media company which his agency will aim to fulfill.

Founded in October 2008, Gozoop provides services such as brand consultancy, social media marketing, influencer marketing, design, e-commerce marketing, and online reputation management to advertisers.

It has partnered with over 200 brands such as computer and technology solutions firm Dell, Asian Paints, Taj Hotels, IPL team franchise Kolkata Knight Riders, Mumbai Indians, Star Bharat, Pizza Express, Club Mahindra, Viacom18, Mad Over Donuts, and ITC Ltd among others.

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