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Starwood plans to expand footprint of Sheraton brand in India

Starwood Hotels & Resorts Worldwide, Inc. announced that it will open more than one-third of its new hotels in Asia Pacific in 2017.

Sheraton Hyderabad Hotel opened in July 2015 along with two other properties i.e. Sheraton Bengaluru Whitefield Hotel & Convention Center which opened in March 2016, and Sheraton Jalandhar Resort & Spa that is scheduled to open in October 2017.

Sheraton brand has at least 20 new hotel openings expected by next year. Leveraging its 'first-mover' advantage, Sheraton entered Romania opening Sheraton Bucharest Hotel in Romania in 2015. It will enter Sri Lanka next year in June, building upon the momentum of its 2014 debut in Tajikistan and last year’s launch in Samoa.

Strong demand across Asia Pacific is driving future pipeline growth, putting Sheraton on track to cross the 500th hotel milestone in 2017.

Already the largest high-end hotel brand in China, Sheraton is growing in primary cities, as well as in China's secondary and resorts markets. This year, Sheraton will open its third hotel in Beijing, its fifth in Shanghai and debut in five new markets including Bengbu, Chuzhou, Zhanjiang and Harbin. Meanwhile, the brand's development pipeline in China continues to swell, with another 33 hotels slated to open over the next four years.

The brand will also enter Sri Lanka with the opening of Sheraton Colombo Hotel in 2017 and will open its second hotel in Samoa this year.

"Sheraton holds firm in helping to widen Starwood's lead as the largest upper upscale and luxury hotel operator in Asia Pacific, including China, accounting for nearly 46% of the company's rooms in the region," said Simon Turner, President of Global Development for Starwood. 

"Boasting the largest and most global portfolio of all of Starwood's brands, Sheraton expects to open more than 50 hotels and enter another 14 countries by the end of 2018. This continued expansion follows our multi-billion dollar investment to enhance the brand over the past several years," said Hoyt Harper, Global Brand Leader for Sheraton Hotels & Resorts.  "Sheraton has enjoyed phenomenal success with global travelers due to its dynamic brand-led programming and innovative social spaces that engage and inspire guests to connect with what matters most-- no matter where they are in the world."

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