Upstox, an online trading platform, estimates that millennials account for 50% of its users, with 70% of them being first-time investors. With 10 million users, Upstox surpasses Zerodha, which claimed to have roughly nine million users on their platform.

Millennials account for over half of Upstox's consumers, with 70% of them being first-time investors. According to the company, it wants to onboard 200 million to 300 million people on the platform over the next 4-5 years.

Upstox, which is owned by RKSV Securities and was founded in 2009 by Shrini Viswanath, Raghu Kumar, and Ravi Kumar, has been laser-focused on enhancing its product offerings and technology stack over the previous couple of years.



It has also expanded into India's lower-tier cities, with over 85 percent of its users hailing from tier II and tier III cities, according to the startup.

"Our objective is to make investing amazingly simple for every Indian. And, with 1 crore clients under our belt, we're only getting started on our objective "Upstox's CEO and Co-Founder, Ravi, stated.


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