As Facebook assured us to have greater control over our data, it came up with an entirely new logo which will indicate the changes are made to the company and its subsidiaries.

Facebook introduced a completely new logo for itself and its subsidiaries on Monday, 4th November 2019 to differentiate one with others.

The logo, which includes Facebook (FB) in uppercase letters in a new font, alternates between blue, green, shades of purple, red, orange, and all colours representing its other brands. (Blue for Facebook, Green for WhatsApp, Purple, Red, Orange for Instagram).

This action highlights his efforts to make consumers clearer about the applications in it. A recent poll by a group of nonpartisan Pew experts found that only 29% of Americans correctly responded that Instagram and WhatsApp are owned by Facebook.

On Monday, Facebook said "Public should be aware of which organisations are creating the product they use.

Facebook New Logo

Video source: Ray Wang

The company plans to use the new logo on products marketing and branding materials in the coming weeks.
In June, the company started adding "Facebook" in all its apps. Soon, this language will also include the new logo.

Earlier this year, the company made plans to integrate its messaging platforms, WhatsApp, Instagram and Messenger, and make privacy a more important way. This includes encrypting connections and enabling users to send messages to their contacts using any of their services and SMS messages.

This action can effectively enhance Facebook's dominance of the messaging market in the coming years.
Efforts are taking place at a time when Facebook and other technology companies are facing more antitrust scrutiny.

In October, the New York Attorney General announced that 47 state prosecutors were now investigating Facebook for evidence of anti-competitive practices. All countries concerned are “concerned that Facebook puts consumer data at risk, reduces the quality of consumer choices and increases the price of advertising.”


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Image source: Sky News