Google buys Fitbit brand for more than $2 billion

Google has announced on Friday, 1st November 2019, the acquisition of the leading wearables brand Fitbit for $2.1 billion.

Mr Rick Osterloh, the Senior Vice President of Devices and Services, Google said in a statement, “Today, we are announcing that Google has entered into an agreement for the acquisition of Fitbit, a leading wearables brand.” He added, “We believe that technology is at its best when it can assist you throughout the day whenever the need may arise. With the wearable devices, such as smartwatches and the fitness trackers, tracking things has become easy whether it is your next meeting or the pedometer, anything can be checked just by a glance.



Image source: Prabidhi Info

Fitbit is a company that manufactures and sells a range of products including activity trackers, wireless-enabled wearable technology devices that help in measuring data like the step counts in a day, heart rate, sleep quality, steps climbed, as well as other personal metrics in the fitness field.

Mr Osterloh said that  “Over the years, Google has made tremendous progress with its partners in the wearable devices space with the launch of Wear OS as well as the Google Fit, but there is still an opportunity for more investment in Wear OS by introducing Google wearable devices into the market. Fitbit is a pioneer in this industry and has successfully manufactured the best quality products and has a vibrant community of consumers. Working together with the experts' team of Fitbit will help to bring the best AI, hardware and software, resulting in innovative products for the benefit of the consumers all over the world."