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Marketing and Sales tips to create loyal customers

Once your business starts, your entrepreneurial journey begins and you begin to rely on sales for the generation of revenue. What if there are no sales in your business? How will you survive?

Sales validate your idea and help your business grow. It is one of the most critical aspects of a business. What do you do if your sales numbers are low? How do you cope with the same? This could be due to a wrong marketing strategy or a wrong sales campaign or even wrong timing or competition in the industry. Unless you have a lot of money to burn, the no sales syndrome will be difficult to overcome. It is not a good situation to set yourself in. It becomes frustrating and there are many entrepreneurs who are facing the heat. 

Here are five sales tips that will help generate loyal customers for your business:

  1. Lead generation activities are prominent: Lead generation will help you achieve your objective-more sales. Be it through online/ offline activities or word of mouth, lead generation is the way to go. Reach out to your family, friends and colleagues, pitch your solution and the referrals will bring in sales on its own.
  2. Take part in events: This is a very good way to reach out to potential customers. Events give you an opportunity to showcase your business to people and give you a customer base which cannot be reached by your salespeople. Be an active speaker at the event and show how your company would add value to their lives. You never know how many customers you can gain.
  3. Ensure your leverage: You can upsell or cross sell and give your existing customers an opportunity! You could give them other products or an upgraded version of the current product they have purchased from you, this will ensure repeat customers and high referrals.
  4. Use social media for marketing:Social media is the most effective tool for boosting sales and advertising your business. Engage the buyers with content that appeals the most to them, through blogs, videos or images. Video has the highest conversion rate due to the ability to engage the audience. Adding a video to your page will lead to higher conversions and is the best form of content marketing. Make sure you are providing the right information that will add value to the customers.
  5. The WOW Factor: Go beyond the obvious and surprise your customers with the WOW factor. Give them something unique and personalized, this could be anything, froma free delivery to an additional discount. Collect information from the customers and ensure that you provide them with the best services. Give them something that will make them loyal towards you. 

If these tips are implemented well, you will be able to generate sales for your business in the future. More than anything, do not quit. Have faith in your business and try different techniques to connect with customers and convert them to leads. 

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