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Flipkarts Snapdeal muscle will help it fight Amazon

It’s not all liability that online retailer Flipkart is inheriting once it merges with Snapdeal. Snapdeal, while it has had its flaws, has strengths too and they might help Flipkart to take on Amazon.  From an enhanced reach into tier-II and tier-III towns, a robust well-oiled logistics firm, and a decent chunk of change to run the future ops including a marketing campaign, the Snapdeal acquisition brings it all. 

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