BPL moves on to Amazon India, snaps 3-year deal with Flipkart midway

Consumer electronics firm BPL has ended its three-year deal – which was to end in 2018 - with online marketplace Flipkart. BPL has now shifted to Amazon India where it will sell its big electronic products like washing machines and televisions online.

BPL- a popular TV brand from the 1990s – was apparently unhappy with lack of visibility on Flipkart, says a media report. The company also blamed low prominence which resulted in lower-than-expected sales, says a Livemint report.

BPL’s Chairman and Managing Director Ajit Nambiar declined to comment on the tiff with Flipkart.

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