Facebook acquires eye tracking company The Eye Tribe

Facebook has acquired The Eye Tribe in a move that’ll likely see the Danish startup’s eye tracking technology being used to improve the virtual reality experience through Oculus. A Facebook spokesperson confirmed the acquisition but declined to cite the terms of the deal. Started in 2011 by four students from the IT University of Copenhagen, The Eye Tribe set out to make eye tracking more accessible to the masses. The company promises that it can enable eye control for consumer devices that enables simplified and enhanced user experiences. 

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