Bollywood Actors Riteish Deshmukh and Genelia Deshmukh have invested an undisclosed amount in a homeopathy treatment platform welcomecure.com.
The actors will also endorse the platform. The brand has also raised funds from the former TCS executive, L.C.Singh and Vice Chairman and CEO of Nihilent Technologies.
Riteish Deshmukh stated that the couple believes in homeopathic solutions and also implements them in their family. By being a part of welcomecure.com in terms of a business and brand, they hope to help it achieve further growth.
The subscription-based end to end homeopathy platform was launched in November 2014 and helps the patients connect with doctors who specialize in more than 125 health conditions through text, video, and voice. It also offers an unlimited and free supply of medicines with doorstep delivery. Further, it also offers lifestyle and dietary advice while maintaining the records of the parents over cloud services.
The couple will also endorse the service as they are the brand ambassadors. CEO and Co-founder of welcomecure.com, Punit Desai stated that their belief in the form of medication and their efforts towards increasing awareness of the brand will help extend the services to more patients.