In a digital messaging dominated world, messaging apps have become our primary way of staying connected, whether it be for chats, work groups, or business communications. WhatsApp has traditionally been the main app of choice for many, mainly because of its ability to reach users all over the world as well as its placement in Meta's ecosystem. However, there is an alternative option that is slowly gaining traction in India, and that's Arattai, developed by Zoho Corporation. Arattai targets privacy, no ads, and local data storage, whereas WhatsApp does not necessarily provide users with the same freedom and experience that Arattai users are able to get. So, how do these two messaging platforms actually compare? Lets dive deep into their differences, setup processes, and what real users are saying.
Launched by Zoho in early 2021, Arattai (meaning chat in Tamil) is designed as a simple, secure, and ad-free messaging app built for Indian users. Its focus is on: Local data storage within India Privacy and transparency (no data sharing with advertisers) Regional language support Optimized performance even on low-end smartphones or slow 3G/4G connections Its part of Zohos broader ecosystem of business and productivity tools but can be used independently for personal messaging. Owned by Meta (formerly Facebook), WhatsApp is the worlds most popular messaging app with over 2.7 billion users globally. Its known for: Seamless global connectivity End-to-end encryption (E2EE) for privacy WhatsApp Business tools for marketing, catalogs, and customer communication Integration with Meta products like Facebook, Instagram, and Messenger While its reliable and feature-rich, WhatsApp does share limited metadata with Meta, mainly for advertising and business analytics. Feature Arattai WhatsApp Developer Zoho Corporation (India) Meta Platforms (USA) Launched 2021 2009 Primary Focus Privacy, local data storage, simplicity Global connectivity, ecosystem integration Data Storage Location India Global servers (distributed) Ads None No direct ads, but Meta data integration Encryption AES-256 standard; app-level encryption End-to-end encryption (Signal Protocol) Languages Supported 10+ Indian regional languages 60+ global languages File Sharing Limit Up to 100 MB Up to 2 GB Voice/Video Calls Yes Yes (HD quality) Group Chats Up to 1,000 members Up to 1,024 members Backup Options Local or Zoho Cloud Google Drive / iCloud Business Tools Limited (coming soon) Advanced (catalogs, API, payment integration) Desktop Version Coming soon Available User Interface Lightweight, minimal Modern, polished Target Audience Indian users prioritizing privacy Global users and businesses If youre curious to try Arattai, heres a quick setup guide: Go to the Google Play Store or Apple App Store. Search for Arattai by Zoho Corporation and install the app. Open the app and enter your mobile number (Indian numbers are prioritized). Youll receive a 6-digit OTP for verification. Add your name, profile picture, and status message if you like. You can also enable dark mode for a smoother experience. Allow contact access so Arattai can sync your phonebook. Tap on any contact to start a chat, make a voice/video call, or send attachments. Pro Tip: Arattai allows you to send messages even with low mobile data speeds, making it great for users in rural or low-network areas. If youre new to WhatsApp or setting up on a new device: Available on Play Store, App Store, and WhatsApp Web/Desktop. Enter your mobile number and confirm it using the OTP sent to you. WhatsApp will ask if you want to restore your previous chats from Google Drive or iCloud. Add your profile photo, display name, and bio. WhatsApp will automatically sync your contacts and let you start chatting, calling, or creating groups instantly. Zoho has long been known for its privacy-first philosophy. Arattai: Doesnt share user data with advertisers or third-party partners. Stores all user data within Indian servers, ensuring compliance with local laws. Offers strong encryption standards for both personal and group chats. Has no ads, no trackers, and no Meta-like data profiling. WhatsApps end-to-end encryption ensures that no onenot even Metacan read your messages. However: Metadata (like who you talk to, for how long, and when) can be analyzed for business insights. The integration with Metas advertising ecosystem has raised privacy concerns among some users. In short: Arattai is lightweightperfect for low-end Android devices or slower 3G/4G networks. It uses minimal data and battery. WhatsApp, while more feature-rich, can be heavier on storage, especially with auto-downloading media and backups. Both apps offer voice and video calls, status updates, and file sharing, but WhatsApps overall polish and cross-platform sync make it more convenient for professional and international use. Pros: Simple, fast, and ad-free Strong privacy and Indian data storage Supports local languages Smooth on older devices Cons: Smaller user base (most friends still use WhatsApp) Lacks advanced features like desktop sync or business tools Occasional bugs on iOS Pros: Huge global user base Excellent call quality and media sharing Business integrations and secure backups Cross-device sync (mobile + web) Cons: Data-sharing concerns with Meta Occasional spam and fake news issues Heavy on data and storage 8. Which One Should You Choose? If you value... Choose Privacy & local data storage Arattai Global connectivity WhatsApp Ad-free experience Arattai Advanced business tools WhatsApp Regional language support Arattai Seamless ecosystem integration WhatsApp Lightweight performance Arattai Large contact base WhatsApp In essence: Arattai is best for users who prioritize privacy, simplicity, and local data sovereignty. WhatsApp remains unbeatable for global communication and advanced features. Both apps are evolving rapidly, and the right choice depends on what matters most to you privacy or convenience. The messaging app landscape is no longer a non-competitive environment. By launching Arattai, Indian users now have a secure and privacy-compliant alternative that wont trade user information for ads. At the same time, WhatsApp continues to lead through its global reach, business tools, and adequately featured app. In the end, you may find that you end up using both WhatsApp for work and messaging friends around the world, while using Arattai for friends and messaging privately. Either way, its exciting to see a Made-in-India app take on the big tech companies around the world. This shouldn't be confused with the fact that privacy, performance, and simplicity are all meaningful.1. Overview: What Are Arattai and WhatsApp?
Arattai: Indias Privacy-First Messaging App
WhatsApp: The Global Messaging Standard
2. Feature Comparison: Arattai vs WhatsApp
3. How to Install and Set Up Arattai
Step 1: Download the App
Step 2: Register with Your Mobile Number
Step 3: Create Your Profile
Step 4: Start Chatting
4. How to Install and Set Up WhatsApp
Step 1: Download WhatsApp
Step 2: Verify Your Number
Step 3: Restore Backup (Optional)
Step 4: Customize Your Profile
Step 5: Start Messaging
5. Privacy & Security: Who Protects You Better?
Arattai: Privacy-Focused by Design
WhatsApp: Secure, But Integrated
Choose Arattai if you want maximum data privacy and local control.
Choose WhatsApp if you need strong encryption with advanced features and global interoperability.6. Performance & User Experience
7. Common User Reviews
Arattai Reviews
WhatsApp Reviews
Final Thoughts
Also Read: Zoho Mail vs Gmail (2025): Which Email Platform Is Best for Businesses, Startups, and Students?
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