The Buy Now Pay Later (BNPL) trend is experiencing significant growth in 2025, providing shoppers with increased flexibility, convenience, and smarter payment options. Whether in-store shopping or buying online, BNPL apps allow shoppers to split their purchases into short-term installment payments typically at 0% interest or low interest with no need for a credit card.

BNPL products have made their way from India to global markets, catering to Gen Z, millennials, and cost-conscious shoppers looking for instant credit, frictionless checkout, and repayment plans. Lets take a look at the best BNPL apps for 2025 and what makes each of them tick.

What is BNPL?

Buy Now Pay Later (BNPL) is a payment option that gives consumers the ability to buy products now and pay for them over time in either short or long-term installments. BNPL systems tend to emphasize ease-of-use, transparency, and flexibility as compared to normal credit cards and can work for both e-commerce and in-person purchases.

Key benefits of BNPL include:

• Interest-free periods for short-term payments (usually 26 weeks).
  
  

• Instant onboarding with minimal documentation.
  
  

• Widespread merchant partnerships, including electronics, fashion, groceries, and travel.
  
  

• Budget-friendly options for millennials and Gen Z.
  
  

Top BNPL Apps in India

Indias BNPL ecosystem has expanded significantly in 2025, with several platforms offering instant credit, EMI options, and flexible repayment terms.

1. LazyPay

• Credit limit: Up to 1,00,000
  
  

• Features: Instant loans, interest-free periods, no-cost EMI
  
  

• Pros: Quick checkout, instant approval
  
  

• Cons: Late payment fees may apply
  
  

LazyPay is one of Indias most trusted BNPL apps, offering high credit limits and fast onboarding, making it ideal for both online and offline purchases.

2. Simpl

• Features: One-tap bill payments, zero hidden fees, wide merchant network
  
  

• Pros: Extremely user-friendly, fast transactions
  
  

• Cons: Late fees apply if repayments are delayed
  
  

Simpl focuses on frictionless payments with a seamless experience for recurring bills, groceries, and e-commerce purchases.

3. ZestMoney

• Features: Shop at 10,000+ online and 75,000+ offline stores, EMI without a credit card
  
  

• Pros: Simple KYC, transparent terms
  
  

• Cons: Only available in India
  
  

ZestMoney is perfect for users who want easy installment options without a credit card, making big-ticket purchases affordable.

4. Amazon Pay Later

• Features: Integrated with Amazon for easy EMIs
  
  

• Pros: Convenient for Amazon users
  
  

• Cons: Usable only on Amazon
  
  

Amazon Pay Later allows shoppers to buy now and pay later seamlessly within the Amazon ecosystem, offering flexible repayment schedules.

5. Flipkart Pay Later

• Features: Extended payment periods for Flipkart purchases
  
  

• Pros: Easy EMI options
  
  

• Cons: Limited to Flipkart platform
  
  

Flipkart Pay Later provides interest-free or low-interest EMIs, giving flexibility for electronics, fashion, and home essentials.

6. Paytm Postpaid

• Features: Accepted across multiple merchants, easy repayment
  
  

• Pros: Wide merchant acceptance, quick onboarding
  
  

• Cons: Credit limits may vary
  
  

Paytm Postpaid allows instant credit for everyday purchases, including online and offline merchants.

7. Slice

• Features: Instant credit, trendy among Gen Z, simple repayment
  
  

• Pros: Smooth onboarding, digital-first experience
  
  

• Cons: Best suited for smaller purchases
  
  

Slice combines fashionable fintech appeal with practical credit tools, making it popular among young shoppers.

Also Read: iPhone 17 Sale in India Begins: Full Price List, Launch Offers and Store Availability

Top BNPL Apps Globally

Internationally, BNPL apps cater to consumers looking for flexible installment plans for bigger purchases, lifestyle shopping, and credit-building features.

1. Affirm

• Features: Flexible repayment terms up to 60 months, no late fees
  
  

• Pros: Suitable for large purchases, merchant partnerships with Amazon and Walmart
  
  

• Cons: Interest may apply based on credit
  
  

Affirm is ideal for consumers making high-value purchases, offering transparency and no hidden fees.

2. Klarna

• Features: Global reach, 029.99% interest, installment plans up to 24 months
  
  

• Pros: Flexible repayment schedules
  
  

• Cons: Late fees may apply
  
  

Klarna focuses on fashion and lifestyle shopping, combining easy pay-in-installment options with a global merchant network.

3. Afterpay

• Features: Interest-free installments, pay in four
  
  

• Pros: No fees if paid on time, targeted for fashion and lifestyle
  
  

• Cons: Limited availability in some regions
  
  

Afterpay simplifies short-term payments, particularly for younger shoppers seeking predictable budgeting.

4. Sezzle

• Features: Credit building tools, budgeting options, pay in four over six weeks
  
  

• Pros: Helps improve credit, flexible
  
  

• Cons: Premium features behind a paywall
  
  

Sezzle is popular among credit-conscious shoppers who want to manage spending and build credit simultaneously.

5. Zip (formerly Quadpay)

• Features: Pay in four, short-term payoff plans, instant credit
  
  

• Pros: Quick access to funds
  
  

• Cons: Mostly for small to medium purchases
  
  

Zip enables users to split payments without interest, making everyday shopping more manageable.

6. PayPal Pay Later

• Features: Integrated with PayPal, widely accepted globally
  
  

• Pros: Trusted brand, buyer protection
  
  

• Cons: Limited to pay-in-four options
  
  

PayPal Pay Later is excellent for trusted, secure online purchases, especially for international shoppers.

Key Considerations When Using BNPL Apps

While BNPL apps are convenient, there are a few things to keep in mind:

• Paying on time is important to avoid late fees and a reduction in credit scores.
  
  

• Some platforms may have limits on high-value transactions as well.
  
  

• Transparency is important - be sure to check interest rates, hidden fees, and merchant compatibility.
  
  

• Discipline is important - the BNPL model is most suitable for consumers that are responsible with short-term payments and manage their repayments well.

Comparison Table of Top BNPL Apps

Final Thoughts

By 2025, BNPL apps remain a crucial tool of flexible shopping, both in India and in most functions internationally. Whether you are shopping for electronics, fashion, or groceries, these platforms provide timely access to credit, flexible repayment schemes, and interest-free advantages for committed users. 

Indian consumers can benefit from the BNPL selections of LazyPay, Simpl, ZestMoney, Amazon Pay Later, or Flipkart Pay Later. In the rest of the world, Affirm, Klarna, Afterpay, Sezzle, and PayPal Pay Later have emerged as leaders in terms of use through practical features and interoperable merchant acceptance.

The important thing is to select a suitable BNPL app according to your spending behavior, payback ability, and favorite merchants so shopping is best suited for being smarter and simpler and saving you money in 2025.

Also Read: Razorpay Business Model Explained: How the Fintech Giant Makes Money in India