New social media app in town! This one is called Bluesky and is created by Jack Dorsey, the founder and former CEO of Twitter. On Tuesday, Bluesky launched its beta tester on Apple's App Store.

Initially, Bluesky was presented to the world as a "decentralized social network". In 2019, it was primarily an outstretched arm of Twitter, but it became an independent company last year. On Twitter, Bluesky wrote at the time: "Both Twitter and Bluesky recognize that our independence is important to the success of the project, so we created an independent company to make sure we serve as many interests as possible."

What is BlueSky?
If you want to access Bluesky, you will have to sign up for the waiting list through the web. After that, the beta version of the app can be downloaded from the App Store, by invitation only!

Bluesky is a lot like Twitter. It asks "what's up?" rather than "what's going on" with a 256 character restriction and a simpler image-adding option. Just like Twitter, it allows users to see updates on the homepage timeline with different feeds for “posts” and “posts and replies” only.

It looks like Twitter, right? Maybe that was supposed to be the case. When former US President Donald Trump was banned from Twitter, Dorsey originally had the concept for Bluesky. Like Elon Musk, Dorsey views content editing differently. He had said at the time in a tweet that moderation efforts "cannot erode the free and open global internet."

In 2021, Dorsey had this to say on Twitter: "We're trying to do our part by funding an initiative around an open, decentralized social media standard."

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