Nissan-owned Datsun has taken indirect potshots at India’s best-selling car Alto in a latest television commercial showing the Maruti mini car in bad light.
The advertisement, which describes the Alto as ‘India’s favourite car’ before immediately calling it ‘purana’ (old), goes on to request buyers to forget the ‘bekar’ (pun intended) and buy the Datsun redi-Go instead.
The commercials (See below) are being run at the biennial Champions Trophy presently held in England where India has reached the semi-finals and will face Bangladesh on June 15.
Nissan is the global sponsor of the tournament. While Datsun is running the commercials under its #voteforchange brand campaign featuring ace actor Vinay Pathak, Nissan has also launched its own campaign under Ignite 2.0.