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Flipkart, Snapdeal, Ola: Investors, not founders are calling the shots

Many of the famous founders of Indian e-commerce companies are fast losing their halo, as marquee investors capture centre stage at the business.  

With a growing appetite for returns and exit in a marked-down market, investors who poured billions of dollars into companies such as Flipkart, Snapdeal, Ola, Zivame and others are now in full control of the operations of several online majors. 

According to experts, while founders such as Sachin Bansal, Binny Bansal of Flipkart, Kunal Bahl and Rohit Bansal of Snapdeal have all been celebrated as pioneers of the Indian e-commerce sector for long, it is the firms with money bags, whether in Silicon Valley or New York, Tokyo or Hong Kong, which are taking the core business decisions.

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