E-commerce market is expected to be at $50-55 billion by 2021 from the current $6-8 billion, according to a recent report. The report by Retailers Association of India and Boston Consulting Group revealed that on decoding the digital opportunity sectors that could see maximum e-commerce penetration would be consumer electronics, apparel, homeware and furniture, luxury, health, FMCG and food and grocery. The report notes that convenience has overtaken discounts as a key driver for buying online.
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