When the team of Business2Business started interacting with Doorpix, they shared ‘Doorpix is like listening to Pehla Nasha song on an iPod’. We were a little surprised, when the Co-Founders further shared that their start-up is old memories combined with new technology. Formed by three young and enthusiastic individuals- Jaiditya Mathur, Rituraj Singh and Akansha Bhati; let's explore more about their entrepreneurial journey, working model, team and much more:
THE IDEA – The Co-Founders share, “The technology has enabled us to click pictures with near zero hassle and this makes us, click a lot of pictures, so much so that we essentially lose the track of important pictures, but, with our simple app of Doorpix, you can chose which pictures are special and thus must be printed. All you have to do is upload the pictures on our app, enter in your details and we get it delivered to your doorstep. The whole idea is to create a beautiful place for your beautiful memories. With Doorpix our vision is to bring back those memories to you. Now preserve and cherish all your precious moments with Doorpix albums for years to come.”
The Journey- Rituraj shares, “It was one fine day when I was going to some older photos of mine, it made me feel like I was reliving those moments again. What I found was there were few special photos which I thought of getting printed, but I never got time to. I realized that it’s not just my story, it’s a story of everyone. With a smart phone, clicking photos has become easier, but keeping those memories close to you is very difficult. Thus, after doing numerous discovery interviews and solution search I and the other Co-Founders, Jaiditya Mathur and Akansha Bhati decided to build this app and this was how Doorpix was thus born!”
USP’s: The Co-Founders share “At Doorpix, we work on the assumption that these albums would be treasured by the customer for years to come hence they should not only be aesthetically pleasing, but also durable. We strive to provide the best photo quality with as little order to delivery time as possible in this industry. We are proud of the fact that we have customer centric, quality believing and millennial friendly approach towards product development.” They add, “We are firm believers in the philosophy that the purpose of any business is to provide best value for money to the customer. If the customers are happy and satisfied with the product, the profits would not be too far along.”
Milestones Achieved: “The app was launched in October of 2016, and since then it has been downloaded over 750 times. We have received over 300 orders in the meanwhile. We have a few returning customers as well; we make it a point to interview our returning customers to know what they liked and where should we improve,” share the Co-Founders. They add, “Most of them talk about our high quality, low prices and fast delivery and give suggestion about future products they would love to purchase. Based on our customer surveys we plan to expand our product portfolio premium albums, posters and box of photos. We have already started experimenting and creating samples of these. Soon they will be integrated into our app also.”
Team and Future Plans- “Currently we are delivering in 40+ cities, however we plan to expand 200 more cities by the end of 2nd quarter of 2017. This would require a significant boost in marketing and we plan to hire a few full time employees as well as interns for this purpose,” share the Co-Founders. They add, “Currently the team is divided into three major roles technical, operations and marketing. Our team consist of 15 to 20 members, of whom 6 are core team members and others our operation staff. Apart from this we have a team of 5 to 10 interns working with us on regular basis.”
Funding and mentors – The Co-Founders share, “Currently the company is bootstrapped. We want to establish ourselves as brand first and close down on our products. Once we find our products market fit and have critical masses with us, will go for funding. We do have some respectable personalities as our advisors who have experience of over 25 years in this industry. They guide us in making our product better and provide high end services.”
WORKING MODEL- “Our working model is quite simple. Simply download our app, upload your photos, pay and relax. We take care of the rest. In few days get your unique printed photo album delivered at your doorstep. If you want to print any special message or quotes on photos then you can even e-mail. Our support team will reach out to you and finalize your design before printing,” share the Co-Founders.
So, if you want to create a beautiful place for your beautiful memories, Doorpix is your solution. Bring back those memories and preserve and cherish all your precious moments with Doorpix albums for years to come!