Small and Medium Businesses are ever expanding in the country specially in terms of startups but it is also true that many small and medium startups or businesses are unable to run their venture beyond the first two years because of several reasons and one of them being unawareness towards the technological developments and digital transformation tools that can help your business grow without much investment.
These tools help in building and transforming the various departments of the organization, thereby solving problems and saving resource and time.
Here is a list of the best tool/apps/software for Small-Medium Business Owners-
Accounting & Bookkeeping
1. Wave Apps
Absolutely free solution for invoicing, accounting, payroll, and more.
Comprehensive accounting software designed especially for small businesses and service providers.
All-inclusive accounting resolution customized for small and medium businesses.
A cloud-hosted software that is robust and complete and hence saves the additional work of downloading or installing.
An amazing website building platform, that makes it conveniently easy to build an effective and professional-looking website for your company.
It is one of the easiest to use platforms with thousands of free and premium themes available for your website or blog. It is easy to use and highly effective.
This web building tool allows you to choose from hundreds of themes and also enables you to customize individual pages.
Online Payment Tools
Easily accept credit cards and PayPal payments for your online business — PayPal enables the security, processing and mobile compatibility.
Square enables you to create an e-commerce store and you can accept online payments through Square. Not just this you can also use the Square payments app along with 3rd party web platforms.
Add Stripe to your small and medium business’ website to use their pre-designed and specifically tailored payment forms.
Build your online store with the help of Shopify and they will oversee the management of everything from promotions to transactions & shipping.
12. Amazon Payments
Make checkout quicker and easier for buyers by incorporating Amazon accounts for the checkout.
Hubspot provides you options to choose from CRM or full-fledged marketing software to assist you in automating your marketing practices.
Marketo is an end-to-end marketing platform, that covers a wide variety of things from consumer marketing and leads management to email services and sales.
It is a comprehensive small business promotion tool and CRM solution that helps you prepare, mechanize and monitor marketing actions.
It is a sales and marketing automation software which handles lead generation and conversion and manages certain CRM tasks.
It helps in creating fully customized email campaigns that integrate completely with e-commerce platforms like Shopify.
18. Campaign Monitor
It is a simple to use software. The drag-and-drop option allows you to devise exclusive and attractive email marketing campaigns.
Form outcome-oriented email campaigns and control perceptive reporting to meet your marketing needs.
Apart from email automation, it offers potent integrations with platforms like PayPal and WordPress and offers A+ customer support.
Social Media Marketing
Generate and plan appealing posts on all of the major social media platforms like Twitter, LinkedIn, Pinterest and Instagram.
Keep a track of all that’s being planned on Twitter by developing searches and hashtags. Additionally, also get alerts whenever new content is posted online.
It is a social media scheduling and reporting platform that helps you to enhance your social media presence.