Rebel Foods to invest $150 mn in new tie-ups - Business2Business

By Gaurav Grover | Dec 15, 2021

Share

Online restaurant company Rebel Foods, which recently became a unicorn after raising $175 million, said it will put in $150 million in "strategic" investments and acquisitions in India and abroad to expand partnerships with more than 40 domestic and foreign food brands.

Rebel Foods operates more than 45 kitchen brands through a combination of owned and partner brands in 10 countries. In total, it operates more than 4,000 online restaurants in 450 kitchen locations. Its in-house brands include Faasos, Behrouz Biryani, and Oven Story Pizza.

Under this initiative, Rebel seeks to invest, expand and grow third-party food brands, adopting the now popular Thrasio-like food model. This model works when companies bundle and scale small third-party brands.

“Through this initiative, our goal is to invest in some of the best-known food brands and help them expand through our extensive network to all parts of the country and even internationally, as is already happening with SLAY, Wendy's, Biryani Blues and others, " said Raghav Joshi, co-founder at Rebel Foods.

Rebel operates a technology platform called Rebel Operating System (OS), which helps its partner brands scale their presence in a network of more than 70 cities in India and elsewhere.

In the past, Rebel Foods has scaled brands such as SLAY Coffee, Naturals Ice Cream, Mad Over Donuts, and Wendy's through its Rebel Launcher programme.

B2B had earlier reported that Rebel Foods plans to open 50 to 100 physical outlets in food courts dotting India’s highways, airports and office complexes.

Also Read: Apple launches AirTag detector app for Android to boost privacy 

Comments

Recently Post

Intel CEO Under Fire: Trump, China Links, and the Future of US Chip Security

India Now Faces Highest US Tariff at 50%: How It Compares Globally & What’s Next

India-US Trade Talks Collapse: Tariffs, Russia Ties & Export Risks Explained

P&G Names Shailesh Jejurikar as New CEO Amid Sales Struggles and Global Headwinds

UPI Update from August 1, 2025: New Limits Set on Balance Checks, Status Refresh and Autopay

Intel to Cut 24,000 Jobs in 2025, Cancel Major Factory Projects in Global Restructuring Push

TCS, Infosys, Wipro, HCL Tech Q1 Results 2025: Mixed Earnings, Cautious Hiring, AI Shift in Focus