Kotak Securities Limited (KSL) today announced the closure of its investment in financial technology startup Kredent InfoEdge Private Limited (KIPL) for a total cash consideration of Rs 10 crore as part of its recently launched investment and Engagement Programme.

Financial technology company focusing on training people through learning and analytics platforms. The company offers three brands: elearnmarkets.com (an e-learning platform focused on training users), StockEdge (research and analysis platform for stock market investors) and StockEdge Club (a social market platform for investors and traders). KIPL plans to use the new money as part of its capital growth to drive marketing efforts, expand its e-learning and fintech business, and drive technology offerings. KSL will explore e-learning trials and value-added digital services for its customer base through the partnership with KIPL.

Jaideep Hansraj, MD & CEO of Kotak Securities, said: "Fintech startups have changed the way retail investors invest and adapt to changes in the market. KSL is committed to continuous innovation and offers a full bouquet of digital offerings to our customers. On this journey, we are delighted to partner with brands like StockEdge and elearnmarkets. "

Shribal Shah, president and Key Leadership Team member, Kotak Securities said: “We have seen the potential of StockEdge and elearnmarkets.com and partnering with these companies will be part of our core strategy to provide a premium experience to our clients. We are seeing more and more millennials enter the capital markets and financial education becomes very important to serve them well.”

Vivek Bajaj, co-founder and CEO of StockEdge & elearnmarkets.com, said: “We are excited to have Kotak Securities on board as one of our investors. We share a common philosophy to empower retail investors with the proper knowledge. As India's financial markets expand into the true Bharat, we are ideally positioned to meet the 360-degree needs of new investors in India.

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