It has been found that investment in branding by the small and medium sized enterprises has shown a positive co-relation to their sales performances. Branding plays a relevant role for SMEs  as the market is becoming more competitive and there is an increasing concern for  the product  quality. While banding has been a  core  element  of all the big and established... Read Full Article

While demonetization is expected to be a great reform in the long-term, in the short-term, it has left many in a hassle. From small and medium enterprises, starting from the day to day operations to big decisions like to expand the business, everything has been badly hit. While in the business, we never classified a right way and a wrong way of doing it, demonetization has disrupted operations ... Read Full Article

Indian SMEs have progressed in the value chain from making of simple goods to manufacturing sophisticated products. Clustering, networking opportunities and the new generation IT models have contributed majorly in building their way to win the global economy in a big way. In addition to it, the increased funding options available are paving ways to create competitive SMEs. We have realized that... Read Full Article