Strugling with sales? Some basic practices that SMEs can follow for powering sales!

By:Shikha Abrol 2016-12-08

Along with a lot of thoughts that keep juggling in every businessman’s mind, not gaining the customer attention and not being able to grow sales are the top questions that every businessman wants an answer to. A smart businessman will always keep a regular track of the sales and always look for ways to enhance them. Depending on the profit and the growth rate; small, medium, and global level players always wonder to what’s coming next!

Sales form the basis of profit and the mantra of a successful business is to keep powering sales, no matter what the market conditions are. Independent of the business and the product type, there are some basic sales mantras and cost-effective tips that can be used to enhance the sales, especially in the current demonetization scenario. Let’s explore them:

Appropriate pricing: With changes in the government’s monetary policies, a pricing scheme that works right now is a big concern especially for the small and medium business owners. We keep experimenting with marketing strategies, trying to figure out what works best at that point, in the similar way a better pricing scheme should also be tried and tested. Keeping in mind the current scenario and trends, there is no harm in trying out your instinct with prices as well.

Consumer engagement: As an entrepreneur, you should keep a keen eye on consumer engagement. Knowing the consumer tastes and preferences, not only makes customers for life, but also makes your job easier in understanding what does the customer want. Moreover, a regular reach to your customers can turn potential customers to regular ones. We now have so many tools and technologies that are also cost-effective through which you can connect with all your buyers. The platforms are also very easy to operate.

Reinvest profits: Like they say that always invest your money and resources where you get more return. All the profits that you make from your business should be re-invested in your business to gain future profits. You can re-invest your profits into R&D, marketing, up-skilling, etc.

Uniqueness: Today every buyer looks for a unique product and as a business owners your ideas and offering should be something that can differentiate you from the competitors. Even if you are diversifying your business, there should be a unique angle to it. Implement ideas like uniqueness in terms of some great deals and offers that can get you great sales in return 

Remember, the most successful business owners know their customers very well and not only understand their needs and their problems, but they also anticipate their future needs. Everything is planned. Some simple basic things like talking to your best customers can make a big difference and close the doors for your competitors. Do something, get out there on the ground, find out what your competitors are doing better than you are and offer more value and better solutions to your customer. It is true that maximization of profit is the main purpose of each business organization because profit ensures longer survival of a business. Profit is directly proportional to your number of its customers. More the number of customers for your product, more will be the sale. Sales and profit go hand and hand!

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