A list of the best tools or apps or software for Small- Medium business owners

Small and Medium Businesses are ever expanding in the country specially in terms of startups but it is also true that many small and medium startups or businesses are unable to run their venture beyond the first two years because of several reasons and one of them being unawareness towards the technological developments and digital transformation tools that can help your business grow without much investment. 

These tools help in building and transforming the various departments of the organization, thereby solving problems and saving resource and time.

Here is a list of the best tool/apps/software for Small-Medium Business Owners-

Accounting & Bookkeeping

1. Wave Apps

Absolutely free solution for invoicing, accounting, payroll, and more.

2. QuickBooks

Comprehensive accounting software designed especially for small businesses and service providers.

3. FreshBooks

All-inclusive accounting resolution customized for small and medium businesses.

4. Xero

A cloud-hosted software that is robust and complete and hence saves the additional work of downloading or installing.

Website Building

5. Squarespace

An amazing website building platform, that makes it conveniently easy to build an effective and professional-looking website for your company.

6. WordPress

It is one of the easiest to use platforms with thousands of free and premium themes available for your website or blog. It is easy to use and highly effective.

7. Wix

This web building tool allows you to choose from hundreds of themes and also enables you to customize individual pages.

Online Payment Tools

8. PayPal

Easily accept credit cards and PayPal payments for your online business — PayPal enables the security, processing and mobile compatibility.

9. Square

Square enables you to create an e-commerce store and you can accept online payments through Square. Not just this you can also use the Square payments app along with 3rd party web platforms.

10. Stripe

Add Stripe to your small and medium business’ website to use their pre-designed and specifically tailored payment forms.

11. Shopify

Build your online store with the help of Shopify and they will oversee the management of everything from promotions to transactions & shipping.

12. Amazon Payments

Make checkout quicker and easier for buyers by incorporating Amazon accounts for the checkout.

Marketing

13. HubSpot

Hubspot provides you options to choose from CRM or full-fledged marketing software to assist you in automating your marketing practices.

14. Marketo

Marketo is an end-to-end marketing platform, that covers a wide variety of things from consumer marketing and leads management to email services and sales.

15. Hatchbuck

It is a comprehensive small business promotion tool and CRM solution that helps you prepare, mechanize and monitor marketing actions.

16. InfusionSoft

It is a sales and marketing automation software which handles lead generation and conversion and manages certain CRM tasks.

Email Marketing

17. MailChimp 

It helps in creating fully customized email campaigns that integrate completely with e-commerce platforms like Shopify.

18. Campaign Monitor

It is a simple to use software. The drag-and-drop option allows you to devise exclusive and attractive email marketing campaigns.

19. Emma

Form outcome-oriented email campaigns and control perceptive reporting to meet your marketing needs.

20. AWeber

Apart from email automation, it offers potent integrations with platforms like PayPal and WordPress and offers A+ customer support.

Social Media Marketing

22. Buffer

Generate and plan appealing posts on all of the major social media platforms like Twitter, LinkedIn, Pinterest and Instagram.

23. TweetDeck 

Keep a track of all that’s being planned on Twitter by developing searches and hashtags. Additionally, also get alerts whenever new content is posted online.

24. Hootsuite

It is a social media scheduling and reporting platform that helps you to enhance your social media presence.